Soko Directory was formed in 2008 by Hidalgo Investments Ltd. Hidalgo Investments is an investment company with diverse interests in the fields of finance, government tenders, business consultancy and corporate image consultancy and legal research, and was incorporated in 2008 under the Laws of Kenya, Cap 486.
Soko Directory believes that all individuals despite their different attributes are privy to accurate and timely financial information and advice. This is not only regarding the stock exchange but also in all financial sectors, i.e. real estate, insurance. The company also believes that for continued success in any industry depends on the level of a company’s adaptability to a volatile environment especially where IT has become an important factor in deciding who gets to be the best and stays ahead.
It is with this in mind that Soko Directory was developed to what it is today. Soko Directory is Kenya’s premier online financial directory for all financial companies in Kenya. This directory was created to provide accurate financial information to the Kenyan mass, most of who are misinformed and misguided by pre-conceived notions. Advertising is becoming more dynamic each and every day, and the internet is playing a key role in ensuring that this happens. Sokodirectory.com is a concept that has been brought to life because of this. Based on research done in the developed world, especially in America, on-line advertisement is the way to go. Especially with the digital divide coming up for Kenyans in 2012, on-line marketing and advertisement are the crux of survival for any company that wants to make it.
The development of advanced tools and online services has made it easy to get information, interact with other people and share opinions. The number of people using online social networks like facebook, twitter and my space continues to grow exponentially. It took the radio 38 years to reach 50 million listeners, 13 years for terrestrial TV to reach 50 million users but just 4 years for the internet to reach 50 million people. ’In less than 9 months, Facebook added 100 million users. It follows that advertising budgets will spill over and more to online mediums.
Soko Directory is a concept of Hidalgo Group of Companies, an SME which is changing the concept of advertisements and digital engagement in Kenya. The target of Sokodirectory.com is the group between 21 to 56 year olds, young and mature professionals who the companies can aim to grow with thus ensuring that their various investments grow with them, over time. The reasoning behind this is that the Kenyan at this age is techno savvy and is demanding his services available to him now, using the digital mode. As a result companies should begin targeting this group of clients and it is vital that they are aware of the products and services offered by different companies in the financial sector.
With the growth of the internet in Kenya, Soko Directory has grown into a Kenyan converged media solutions agency that focuses on providing traditional media solutions on converged platforms which offer online coverage strategy for Africa’s emerging brands. The agency helps organizations to align their media advertising strategies with the wants and patterns of their consumers for both traditional and new media.
We are passionate about assisting Kenya’s domestic organizations, who want to share their stories with the world through the converged platforms, as well as international organizations seeking to build awareness in Africa through converged media and marketing strategy. Through offices in Kenya and strategic partners across the East African region, we work very closely with both domestic and international organizations to edge ahead of the competition by fully embracing the best of the converged mediums as a catalyst for conversion.
We aim for perfection and achieve excellence.
To be the East African converged media solutions provider leader in communications by executing our clients requirement professionally, effectively and efficiently, with a personal touch.
To be the trusted converged communications partner to our clients based on a deep understanding of their business and their audience to ensure a synched understanding.
To be the employer of choice in this untapped new industry of converged solutions providing people with opportunities for learning and growth.
To treat people as our greatest asset and value the contribution of every employee towards the success of the company.
Converged Platforms of Our Work
1. Social Media engagement and coverage
2. Social Media management
3. Blogging sites
4. Banner ads
5. Video based training manuals
6. Video taking of events and functions.
Soko Directory Converged Media Solution Services
INTERACTIVE CONVERGED STRATEGY
Soko Directory possesses the insight to assist your brand reach out to its intended target audience in a creative converged manner, by identifying the right combination of platforms to use suited for today’s rapidly changing media consumption environment. Both in video, audio and content in 3D.
CONVERGED MEDIA MARKETING & PR
We put our clients brand information in the right converged platform to allow the targeted audience to get the right message, to enable them be part of the conversation and take the brand to another level. We provide the grid points of conversations between the traditional and new media to successfully reach your target audience both on mainstream and social media platforms.
1.Digital Media Planning & Buying
2. Social Media Campaigns
4. Social Media Campaign Management
5. Converged media analysis on the statistics of the conversations of the brand
6. Behavioral Retargeting of information concerning an issue
Social media and digital media is a new area that has caught many brands off balance and we at soko Directory have been studying the trends for the last 5 years.
FOUNDER: HIDALGO GROUP
CEO: SOKO DIRECTORY
STEVE BIKO WAFULA