The Making of the Nation of Gamblers

By Juma Fred / August 1, 2016




There is a certain advert doing rounds on some of the popular television channels we’re endowed with here in Kenya that requires one to register with 50 shillings via M-PESA to ‘stand a chance to win a cow’.

I did not know that gambling in Kenya has now gone a notch hire to include gambling for animals. The only thing that I was aware about was that of predicting matches as well as buying of lottery tickets. That of gambling to win a cow caught me unaware.

With more than 20 known gambling agencies in Kenya at the moment, it is justifiable, to say, without any fear of contradiction that Kenya has become a nation of gamblers.

It begun with Safaricom’s promotions such as Tetemesha. By then, those who took part in it did not know that it was one form of gambling.

At the moment, gambling has taken the center stage of almost everything in Kenya especially among the young generation.

After the end of the Euro 2016, which many football gamblers considered as the most unpredictable season and in which betting firms like Sportpesa harvested billions of shillings, sport lovers are now gearing up for the Premier League which sets off this coming weekend.

People no longer watch games for fun but watch them for a living, an investment and most of them are becoming poor. Most young people especially in universities and colleges are using their money for gambling which according to psychologists, it is addictive.

Sportpesa Out of Kenya

Sportpesa began as an idea two years ago. It was an idea born in Kenya. The betting firm has now become a force to reckon with both within and without. Thanks to the Kenyan spirit of betting without ceasing, the firm has been able to sponsor some local teams like Gor Mahia and AFC Leopards. It is also the major sponsor of Sportpesa Premiere League, formerly known as the Kenya Premiere League.

Last week, Sportpesa entered into a multimillion contract sponsoring Hull City as it starts its operation for the first time in Europe.

Other firms like Betika, Betin, Mcheza, Elitebet, Beltway, Kenya Sports Bet, Betpawa Kenya, Lotto and Pambazuka continue making millions in Kenya as the gambling sector takes over the country by storm.

Lotto and Pambazuka have been holding draws of up to 100 million shillings awarding their lucky winners.

The Economy Vs Gambling

Current gambling is like a double edged sword that cuts both sides. On one side, the economy is favored and on the other side, it is compromised.

Betting firms in Kenya are registered and this means that the Government is able to collect revenue from them. This revenue is then used in the developing of other economic sectors.

Some of these firms like Sportpesa and of late Pambazuka have been involved in corporate social responsibilities (CSR) like supporting of teams as well as building of some infrastructures.

On the negative side, the betting process is addictive. The young generation in Kenya, made up of the poor and the jobless is now becoming hooked to gambling. The end result will be the breeding of a nation of gambling zombies who cannot do anything productive but just sitting and waiting for free things to come their way.

 



About Juma Fred

Juma Fredrick is an enthusiastic journalist who believes that journalism has power to change the world either negatively or positively depending on how one uses it. You can reach him on: (020) 528 0222 or Email: [email protected]

View other posts by Juma Fred


More Articles From This Author







Other Related Articles








SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (137)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950