Here is Why Quantum Dot Technology is Great for a HDR

By Soko Directory Team / November 29, 2016




Everybody loves TV and as technology has evolved, the collective industry has come up with ways to present better picture quality to make the final viewing experience more lifelike. Locally the ultimate viewing experience has become a trend with consumers now looking into purchasing latest technology TV’s.

Over a period of time some of the improvements came through upgraded industry standards. For example, the entertainment industry has gradually increased screen resolution to make clearer images; from Standard Definition (SD) to Full High Definition (FHD) and now Ultra High Definition (UHD), and UHD is precisely what one should be looking for when you purchase a television, a true 4K resolution of 3840×2160 pixels. Consumers should consider the difference between true certified 4K and the inferior option of pseudo 3K UHD as it only offers 2880×2160 pixels.

This is because the sub-standard 3K technology uses RGBW (red, green, blue and white) technology in order to minimize production costs, thus replacing some of the sub-pixels with a white sub-pixel and reduces the resolution significantly. Samsung delivers genuine 4K resolution as certified by the American and European authorities and is working with relevant global authorities and leaders in the industry to establish UHD quality standards. Another recent advancement is High Dynamic Range (HDR), which allows production studios, content distributors and TV manufacturers to offer brighter and more colourful video.

Additional improvements come from innovations provided by each company. A fitting example would be: when Samsung first introduced the Light Emitting Diodes (LED) TV, consumers were able to enjoy images several times brighter than conventional Liquid Crystal Displays (LCD) TVs.

In 2015, Samsung started to apply quantum dot technology to its flagship SUHD TVs. Now with more and more industry partners gearing towards HDR, the marriage between quantum dots and HDR offers viewers a whole new era of home entertainment.

 Although there are many devices that can show HDR content, not all HDRs are equal. Colours are perceived by light and with the wider range of both luminance and colours for HDR, it is important that the TV can cover the brighter side of the spectrum. HDR1000 means that the device is capable of showing at least 1 000 nits* at peak brightness. This intensity of luminance is considered an industry-top level. It allows the viewer to discover unseen colours and hidden details in the brightest and darkest scenes for the most lifelike picture.

Dealing with higher brightness levels poses challenges. More energy is used and higher brightness levels can also cause the device to generate more heat and without proper measures, excessive heat could pose a threat to the product’s lifespan.

With SUHD TVs, featuring quantum dot technology, Samsung allows TV sets to hit those brightness levels of up to 1 000 nits without the pain points. This is in part thanks to the photo-active property of quantum dots, which makes them very energy-efficient. Samsung was able to improve the overall energy efficiency of its 2016 SUHD TVs, while still enabling the set to hit 1000 nits.

One Billion Colours

Quantum dots also emit a very pure colour, which helps these displays show much more accurate and a broader range of colours by using these accurate reds, greens and blues. On the other hand, light from conventional fluorescents tends to get mixed with adjacent colours, dropping the range of colours that conventional TVs can show. In fact, Samsung’s 2016 SUHD TVs, with quantum dot technology are able to show up to one billion colours – 64 times more colour than the average TV.

“With Samsung’s quantum dot technology, our aim is to create a TV that is more than just a device for consumers to enjoy content, we want our products to change the lifestyle of the consumer, as well as deliver a surreal and enjoyable experience that they can only imagine,” says Samsung Electronics East Africa Managing Director and VP Jung Hyun Park.

This broad range of colours, along with the level of brightness quantum dot allows SUHD TVs to show, allows Samsung to offer richer pictures that are closer to the real world than ever before.

Recent innovations in display technology offer us an exciting new era of home entertainment. In other words, before you go looking for your next TV set, check where the industry is going and make sure your TV is best-suited for the upcoming wave of UHD and HDR content.

“Being at the leading edge of innovation, Samsung does not rest on its laurels of being the global market leader for a decade. Whenever we are afforded an opportunity to create something new, we always pull out the big guns. We believe that TV fanatics should be spoilt to excellence in colour and graphics – essentially, an immersive viewing experience,” concludes Mr. Park.

 



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author







Other Related Articles








SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (146)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950