‘Be The Change’ Campaign Launched in Nairobi

By Soko Directory Team / December 21, 2016



corporate-social-responsibility (csr)

Pillar of Hope, a Kenyan social enterprise has devised a way to tackle the social ills in our society by providing value-based solutions. The first ever country-wide behavior change campaign tagged “Be The Changewas launched yesterday at The Intercontinental Nairobi Hotel.

The campaign focuses on enhancing positive national discourse on these issues and ultimately create and integrity conscious society. It takes a different modus operandi on this matter as it employs a bottom-up approach that will see citizens own the campaign and participate in the programme so as to drive change in the society.

The platform engages the use of an interactive cell phone app and software that has been developed where adult Kenyans will identify and nominate for competition their peers who display outstanding integrity and behavior values. Nominees shall then be subjected to a public competition via SMS to vote in the best who will become the country’s first generation of integrity champions. “Integrity is a space for a few and those few will always be there. The bottom line is that good people should be rewarded,” says Waithaka Mwangi, CEO Pillar of Hope.

L-R Waithaka Mwangi, CEO Be The Change, Manu Chandaria, Chairman, Comcraft, Isaac Chege, Chairman, Pillar of Hope.
L-R Waithaka Mwangi, CEO Be The Change, Manu Chandaria, Chairman, Comcraft, Isaac Chege, Chairman, Pillar of Hope.

The process culminates in an annual integrity awards competition in which the finalists get to be recognized, honored and celebrated. This will be an annual programme with the first phase ending in five years where it is envisioned that by the 5th  year, over 11 million Kenyans will have enrolled and realized a paradigm shift towards Integrity.

Manu Chandaria, the keynote speaker at the function said, “You practice kindness by preaching kindness”. The drive purposes to minimize corruption in public service and private sector. It also provides an integrity creed requiring citizen’s to sign committing themselves to ethical values.

Mwangi added: “There cannot be a successful war against vices like graft and tribalism without committed “soldiers” ready to fight for the cause regardless of the odds. We intend to eventually have the Integrity creed in English and Swahili,”

Additionally, the campaign is designed to use civic education and awareness campaign targeting the public. It has already rolled out in 28,000 schools.

 



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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