Leading Mobile brand Fero on Tuesday unveiled its latest smartphone device Fero Iris in the Kenyan market which comes with a unique security feature that allows users to unlock their screens using their eyes and has a 5-inch HD display with a 1GB RAM, powered by a 2500mAh battery.
Speaking during the launch of the Fero Iris device in Nairobi, Fero Mobile Head of International Marketing Vivek Chaudhary said the brand is focused on introducing innovative solutions that are designed to enhance the customer experience.
“This new technology provides unrivaled convenience to users and allows them to interact with their devices even in the extreme conditions,” said Vivek Chaudhary- Head of Fero marketing.
Mr. Chaudhary noted that with these innovations, Fero Mobile is aiming to increasing productivity among users and give them a new experience.
“Fero Mobile’s development strategy is driven by a blend of technological innovation, consumer upgrade cycles and our business and marketing needs,” Chaudhary explained
“The smartphone market is saturated with new advanced features every day. This demands for smart and fresh ideas for predecessors of each phone,” he opined.
According to International Data Corporation (IDC), global smartphone sales went up by 2.3 per cent to 1.47 billion units in 2016 leading to the smartphone industry tapping into advanced technologies and innovations for emerging smartphones.
During the launch, Fero Mobile announced a partnership deal with Jumia Online Retailer to make Fero Iris and other Fero devices available across the country.
The partnership will see consumers enjoy the best mobile phones at the most competitive prices.
Mr. Vivek noted that the Kenyan smartphone market has continued to experience substantial growth as a result of combination of a strong economic climate and increasing internet and mobile connectivity.
In her remarks, Jumia’s Head of Category – Mobile Phones – Sanaz Abaie said the Kenyan mobile phone market offers a favorable competitive landscape, giving consumers a wide range of choice and an opportunity for brands to innovate even more.
This device is available on jumia.co.ke for pre-orders and will retail at KES 8,999, Ms. Abaie announced.
A Brief Review of Fero Iris
In addition to Iris Technology, The IRIS is a 4G LTE enabled device equipped with a high resolution 5.0 inch, 1280 x 720 HD IPS+ display, which provides the user with an impressive visual performance and powered by superior imaging technology providing improved clarity, lighter and beautiful vivid colors. The phone comes with 2500 mAh Battery, Quad core processor and an incredible 8MP back camera.
Among other models launched by Fero included:
Your voice is its command! Unlock your phone using your own voice and look cool with its classy design. 5,000 mAh MEGA Battery plus superfast charging capability that will keep you entertained for long hours. Royale A1 comes with 8 Megapixel back camera, 5 Mega pixel front camera with Flash, Xensation glass with enhanced display protection, Quad-core processor, 1 GB RAM and 8 GB internal Memory.
Feature phone – Selfie series
Introducing the newest range of feature phones from FERO Mobile, with Selfie Camera. The 1.8 inch F1805 (S), 2.4 inch K2401 (S) & 2.8 inch K9 powerhouse. Start clicking selfies and show the world your fashion sense, confidence & personality. The phones are further enhanced with extended battery life that lets you go click pictures all day long. To add to the list are its great looks, crystal clear display and feature-touch keys.
L100 is the game changer for mobile phones that support 4G. It is incredibly fast with incredible features at the most incredible price. The 5.0 inch HD IPS screen comes with Dragontrail glass protection and a 2350 mAh battery. The phone also sports 5 MP Camera in the front to capture some great selfies and also a 5MP camera at the back.
The Fast, smart and secure PACE comes with fingerprint sensor which means you and only you can open your phone. FERO PACE’s rear fingerprint is perfectly positioned for the way you hold your phone. It unlocks in just 0.2 seconds*. Sporting a 5.5 inch HD IPS display, 2,800 mAh big battery and 8MP back + 5MP front cameras makes PACE offer you to experience good times.