EatOut announced the launch of Nomad magazine, an East Africa travel magazine aimed at a new breed of traveller seeking inspiration on places to go and things to do. Every month, the Nomad team will bring readers diverse and exciting content on destinations, road trips, interviews with well-known figures, weekend escapes and more from around the region.
The inaugural edition features Kenya’s northern Rift Valley lakes, Baringo and Bogoria, and takes readers on a road trip across northern Kenya, while exploring weekend gems closer to home. It also features Kampala as seen through the eyes of Lamic Kirabo, a fashion blogger, a glimpse into the story behind Zanzibar’s boutique hotel, Emerson Spice, and a checklist of great adventures to try in 2017.
EatOut’s publishing journey began with Yummy, a food and drinks magazine that spoke to Kenya’s urban elite. Over the past three years, Yummy has established a reputation as a consistently high-quality publication on which both advertisers and readers can rely.
EatOut decided to launch Nomad as a result of a rapidly-growing appetite within the region for travel around Africa. Nomad launches with the support of the Kenya Tourist Board, one of the industry’s most respected brands.
“This is a really exciting time to launch a new travel magazine,” said Catrina Stewart, Nomad’s editor-in- chief. “With the slump in international tourism in recent years, regional travel is more accessible than ever. We aim to reach a growing breed of adventurous travellers looking for inspiration on where to go close to home.”
Mikul Shah, Director of Eatout, said: “Yummy surpassed all our expectations and has become a must read with readers in Nairobi and Kampala. We realised a gap in the market and started conceptualising a publication targeting domestic and regional travel.
“The KTB and East African Tourism Platform have been extremely helpful, guiding us with insights and connecting us to the various stakeholders in the region. I’m delighted that we are finally set to launch Nomad and hope that we will inspire readers to explore more of East Africa.”
Nomad will be distributed for free in Kenya with an initial print run of 8,000 copies. Readership will extend far beyond that, with readers engaged through social media promotions on Facebook, Twitter and Instagram. The magazine will also be available to read both on issue and on the Nomad website, nomadmagazine.co.