What it means to be a Cytonnaire

By David Indeje On March 17, 2017


When it comes to investing, I am reminded of Aesop’s fables about a miser who sold all that he had and bought a lump of gold, which he buried in a hole in the ground by the side of an old wall and went to look at daily.  One of his workmen observed his frequent visits to the spot and decided to watch his movements.  He soon discovered the secret of the hidden treasure, and digging down, came to the lump of gold, and stole it.

The Miser, on his next visit, found the hole empty and began to tear his hair and to make loud lamentations.  A neighbor, seeing him overcome with grief and learning the cause, said, “Pray do not grieve so; but go and take a stone, and place it in the hole, and fancy that the gold is still lying there.  It will do you quite the same service; for when the gold was there, you had it not, as you did
not make the slightest use of it.”

Indeed, the true value of money is not in its possession but in its use.

But, how does one amass wealth?

Smart investing is all about growth through diversification and informed decision-making.

Cytonn Investments has taken this deliberate approach in the investments it is making by launching its 2017 investment  brand campaign as part of the company’s continued drive to be the business destination of choice.

The campaign, Cytonnaire.

This is about, “Individuals who are not measured by a figure in the bank, but by a mindset that sets them apart. They create wealth by thinking and investing sharp.

They look at property and  investments through the eyes of experts because they know that creating wealth is not a game of chance, it takes steady investment with the right advice,,” reads the announcement on its Social feed.

Mr. Maurice Oduor,an Investment Manager at the company  says, “The current disruption  being witnessed in the financial sector due the Banking Amendment Bill that caps  bank interest rates at 4 per cent above the Central Bank Benchmark Rate, banks are laying off due to reduced profitability, the forthcoming elections which have forced some investors to hold back.

But, for Cytonn, we are taking a deliberate decision to investments that we are making.”

The Cytonnaire campaign will showcase the vast ways where investors not only go to Cytonn but where how people make investment decisions.

In 2016, the company had, ‘Sharp is the new smart’.

Cytonnaire campaign positions Cytonn Investments as the only brand that has coupled up real estate finance and real estate development onto one platform as the home of impressive and surprising creativity, expertise, innovation, quality with greater focus to its clients.

In the end, a true investor will not be like the miser who buried his gold, like other investors who don’t make mistakes in their life having a desire to change in to what is hype today, looking for high returns with low risk or putting all investments in one asset class but one who used their money to acquire things that offer the potential for profitable returns, either through interest, income, or the appreciation of value.

A true Cytonnaire follows the golden rules of investment, they invest first and spend later.”

Related: Cytonn Real Estate Partners With Finnish Architectural Firm For Its Latest Development in Ruiru

 

About David Indeje

David Indeje is a writer and editor, with interests on how technology is changing journalism, government and society. He has been practicing Journalism since 2008. Environment, Agriculture Business, Health and Gender Development stories are his passion.


David can be reached on: (020) 528 0222
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Email: [email protected]