By Amina Faki
Change, professionalism, ethics and government are common words that we always hear about; Bidco Africa has sustained its growth with these philosophies for over three decades.
Headquartered in Thika, Kenya with subsidiaries and distributorship across 16 countries in East Africa, Central and Southern Africa, Bidco products joins together many families just like its slogan goes; Happy, Healthy, living.
Owning over 40 brands, Bidco is the largest producer, marketer and retailer of goods in Eastern, Central, and Southern Africa. Some of its products range from edible oils, fats, and margarine, laundry bars, and detergents, personal care products to animal feed.
For decades Bidco Africa Company has been family run, with the appointment of the new CEO Mr. Thiagarajan Ramamurthy only a few months ago, Bidco is going through a growth camp, from being the family business to an institution that will live far beyond the family.
Speaking at a partner briefing in May at Bidco Africa Company in Thika where the company launched its code of ethics Bidco Chairman Vimal Shah said that for Kenya as a country to be able to grow its different brands it must make a move on corruption.
The company has great plans to grow its revenue turnover to the target of one billion dollars in Kenya only especially with the current growth of the company and investment plans. Job creation and employment are one of the key visions of Bidco administration especially with the new project (Art Bidco Industrial Park) on an 80 acres piece of land in Ruiru close to an upcoming project Tatu City.
“We are entering a high growth phase. We are constructing the state of art Bidco Industrial Park. A facility that will house 10 new factories and we felt the need to formalize this period and setting the one billion target is a good way of doing it.” Mr. Vimal said during the launch of company ethics in May.
The new processing plants will process products like water, juices, soft drinks, and other food products. These add to the list of products that the company produces increasing its market supply and dominance.