Little App slowly becoming the darling of Kenyans

By Steve Biko Wafula / July 27, 2017




Technology has been the key driver the world in the current era and that is the reason behind online taxi hailing business that has taken over the Kenyan market. The taxi hailing business in Kenya, and specifically Nairobi has become quite fierce since 2015.

Last year, Safaricom and Craft Silicon partnered and launched a taxi hailing service that was dubbed ’Little App’. Despite the fact the service came in amid stiff competition from other taxi hailing companies, Safaricom was ready to face the market.

Little App runs on iOS, Android, and Windows devices. The app accepts cash, card, and Safaricom’s M-Pesa mobile money for payment. It also provides live GPS enabled maps for pickups and offers free Safaricom Wi-Fi to passengers.

Little tariffs are affordable to all. The pricing for the Basic option is 50 shillings per kilometre and 4 shillings per minute. The Comfort option is offered at shillings 55 shillings per kilometre and 4 shillings per minute. The Lady Bug option on the other hand offers services at 55 shillings per kilometre and 4 shillings per minute. The minimum fare is 270 shillings.

Last month, Little App launched its operations in Kisumu in a move to benefit residents of Kenya’s third-largest city with cheaper cab services. This proves Safaricom’s determination to ensure that they offer convenience as far as transport is concerned at affordable rates.

Besides Nairobi and Kisumu, Little App is also available in Mombasa with a planned launch in Eldoret and Nakuru before the end of this year.

During the launch of the service in Kisumu, Craft Silicon chairman Kamal Budhabhatti noted that despite operating in a highly competitive environment, they have had a steady growth of the service adding that their expansion plan has been driven by demand from customers and we wish to see other regions enjoy Little.

 

 

 



About Steve Biko Wafula

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters. He can be reached on: +254 20 510 1124 or Email: [email protected]

View other posts by Steve Biko Wafula


More Articles From This Author







Other Related Articles








SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (169)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950