Little App slowly becoming the darling of Kenyans

By Steve Biko Wafula / July 27, 2017

Technology has been the key driver the world in the current era and that is the reason behind online taxi hailing business that has taken over the Kenyan market. The taxi hailing business in Kenya, and specifically Nairobi has become quite fierce since 2015.

Last year, Safaricom and Craft Silicon partnered and launched a taxi hailing service that was dubbed ’Little App’. Despite the fact the service came in amid stiff competition from other taxi hailing companies, Safaricom was ready to face the market.

Little App runs on iOS, Android, and Windows devices. The app accepts cash, card, and Safaricom’s M-Pesa mobile money for payment. It also provides live GPS enabled maps for pickups and offers free Safaricom Wi-Fi to passengers.

Little tariffs are affordable to all. The pricing for the Basic option is 50 shillings per kilometre and 4 shillings per minute. The Comfort option is offered at shillings 55 shillings per kilometre and 4 shillings per minute. The Lady Bug option on the other hand offers services at 55 shillings per kilometre and 4 shillings per minute. The minimum fare is 270 shillings.

Last month, Little App launched its operations in Kisumu in a move to benefit residents of Kenya’s third-largest city with cheaper cab services. This proves Safaricom’s determination to ensure that they offer convenience as far as transport is concerned at affordable rates.

Besides Nairobi and Kisumu, Little App is also available in Mombasa with a planned launch in Eldoret and Nakuru before the end of this year.

During the launch of the service in Kisumu, Craft Silicon chairman Kamal Budhabhatti noted that despite operating in a highly competitive environment, they have had a steady growth of the service adding that their expansion plan has been driven by demand from customers and we wish to see other regions enjoy Little.




About Steve Biko Wafula

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters. He can be reached on: +254 20 510 1124 or Email: [email protected]

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