Royal Media Services Leads Other Media Stations – Media Measurement Report

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Radio Citizen of the Royal Media Services led consistently in ratings throughout the day whereby its highest ratings recorded at an average of 6.64 between 6-8AM. Radio Maisha was second with its highest point being between 6-8AM with an average of 5.16, while Radio Jambo station took the third position in ratings nationally. This is according to GeoPoll Group that released their media and measurement report for Kenya Q’1 2017 Radio and Television Audience Ratings. The report gave an analysis of the ratings and audience of top Television and Top Radio Stations across Kenya for the first three months of 2017.

On the average share of audiences across the country, CitizenRadio maintained the top position with a share of 16.2 percent, followed by Radio Maisha with 12.8 percent and Radio Jambo maintained the third position an average of 9.2 percent.

The high share of 34.0 percent for other stations not within the top 10 shows the large number of radio stations in Kenya, which broadcast across the country at a regional level. On television, Citizen had the leading spot in ratings during peak hours at the national level. Its highest rating was during prime time at 8.30PM with an average of 10.83. KTN took the second lead in rating only between 7-7.30PM. At 9.30PM, there was a tie between NTV and KTN while the rest of the times 8-10PM NTV overtakes it. KTN News consistently took the fourth position during the peak hours nationally. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.

Citizen TV led on the average share of 33.7 percent of viewers followed by KTN at 11.1 percent then KTN News at 8.8 percent nationally. NTV followed closely with 8.5 percent in the share of viewers.

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Vera Shawiza

Vera Shawiza is Soko Directory’s in-house journalist. Her zealous nature ensures that sufficient and relevant content is generated for the Soko Directory website and sourcing information from clients is easy as smooth sailing.Vera can be reached at: (020) 528 0222 or Email: [email protected]