Twaweza: Safaricom’s connectivity strategy that creates hope for all

By David Indeje / August 11, 2017




To the Kenyan public and to many, Safaricom Limited, is the country’s  leading communications company with the widest and strongest coverage.

Why does Safaricom exist? Robert Collymore, the Chief Executive Officer says, “We exist to fulfill a purpose. The purpose is to transform lives.”

Towards the end of July, 2017, The Kenyan Wall Street reported that, Safaricom (SCOM) had reached a milestone becoming the first company in Kenyan business history to surpass the  KSh 1.0 trillion market capitalization.

However, Bob Collymore said, “Safaricom numbers is a fulfillment of our purpose.”

According to Bob, he believes that the mobile is a tool to generate change. They have increased investments in building a network that acts as a portal to increase opportunities and services in people’s lives.

“We cannot afford to leave anyone behind in this digital transformation,” says Collymore.

This year, the company executed a brand re-positioning after 17 years with the tagline ‘Twaweza’.
The new brand position seeks to connect Kenyans to each other and connect them to knowledge and information in a bid to democratize technology to bring out the best of their trademark resourcefulness, creativity and enterprising spirit.

“We [Safaricom] are calling the spirit, Twaweza, and simply it means that we believe when we come together, great things happen. Safaricom’s future is intimately tied to the future of Kenya and we want to work alongside Kenyans to meet their dreams and aspirations and their wildest imaginings,” said Bob Collymore.

By ensuring no one is left behind, they are improving its network quality as it remains key and continues with their  efforts to increase network coverage, capacity and quality to ensure excellent performance and superior customer experience.

For instance, the chief executive has reiterated that, “M-pesa, mobile money platform is more than just money transfer, it has evolved and become an enabler giving ‘drops of hope’.

Through Twaweza, to make great things happen for the Kenyan masses, Safaricom’s, “Focus on financial inclusion remains critical in our strategy to transform lives. We shall continue to drive the uptake of cashless business payment transactions by merchants, grow the number of transactions by active users and drive further adoption of savings and uptake of loans through M-PESA.”

As Safaricom continues to shine a light to many communities through stories of transformation illustrated on how mobile networks continue to be the critical link between the new interconnected Africa and the rest of the world:

It is bridging digital gaps in the society, restoring  dignity to people in Daabab where children can now access a mobile-based education programme.

Over 100,000 residents from the Kibera informal settlement have benefited from the Safaricom Foundation through the Shining Hope for Communities (SHOFCO), a local development organization funded by the Foundation for the residents to enjoy access to clean water.

“Our business goes beyond providing single communication networks to providing connectivity that creates hope.”

To read more about these transformational stories log onto the Safaricom News portal.



About David Indeje

David Indeje is a writer and editor, with interests on how technology is changing journalism, government, Health, and Gender Development stories are his passion. Follow on Twitter @David_Indeje David can be reached on: (020) 528 0222 / Email: [email protected]

View other posts by David Indeje


More Articles From This Author







Other Related Articles








SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (137)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950