Online Retailer Newx Opens its 1st Physical Store at Garden City Mall
By Soko Directory Team / September 9, 2017
Kenyan online retailer Newx opened its first standalone store at Garden City Mall.
The Kenyan online marketplace offers its customers a variety of the latest and most fashionable clothing, cosmetics and accessories will be joining the ranks of “clicks-to-bricks” retailers as it continues to experience business growth.
As a physical location within Garden City, the store will be able to build brand awareness and reach new customers from the mall’s diverse consumer base, who may have not been previously exposed to the brand or may be reluctant to online shop .
With Newx’s notoriously affordable price points, Garden City Mall found synergies with the brand in its strategy to cater towards a broad market and price range.
Expounding further on why the mall took on this tenant, Centre Manager for Garden City Mall, Edwin Mugambi says, “We are delighted that Newx has chosen Garden City Mall to house its first store. Being a part of Garden City, means that the brand will have a noticeable increase in exposure. We are confident that this exciting new business will be in it for the long haul and we are pleased that we are a part of their expansion story.”