ShareCab Taxi-hailing app launched in Nairobi, charging drivers zero per cent commission

By Soko Directory Team / September 13, 2017




Kenyan company Virscom has launched a mobile cab app that’s affordable charging drivers zero per cent commission.

ShareCABTM enables drivers to earn more, but riders don’t pay more besides  providing an additional cab sharing facility that saves riders up to 50 percent of fares, in an array of new money saving and security features.

“ShareCABTM is a state-of-the-art app, offering every facility in Kenya for app-based taxis, plus new models on ridesharing, zero commission so that drivers earn far more per ride, and a green motivation in reducing rides through sharing,” said Virscom Founder and CEO, Mwakio Ngale.

The launch comes at a time when taxi drivers have expressed increasing discontent by the very large commissions taken out of their fares by other taxi Apps. Drivers in Nairobi have also suffered in the last two years as taxi fares have fallen.

“No taxi App can deliver the breadth of drivers for any rider who books a call, if the drivers themselves are losing money or earning too little to respond to bookings,” said Mwakio.

“For a taxi App to serve riders with prompt pick-ups and motivated drivers, drivers themselves need to be properly rewarded, and riders need to enjoy competitive fares.”

With ShareCABTM, drivers pay zero per cent in commission, and also earn more as riders share, gaining up to 38 per cent on combining passengers on the same route, even as the passengers themselves travel for less.

Instead of taking commissions, the App takes a flat rate membership fee of Sh2,000 a month from drivers, who typically earn from Sh40,000 and upwards, making for a fee equivalent to 5 per cent, and often far lower.

Riders get discounts of up to 50 per cent by sharing rides, putting ShareCABTM into new space for competitive pricing, from base fares that are anyway pegged at industry norms.
“My motivation was to create a platform where costs can be drastically reduced for customers and increased for drivers, in a combination that was smart, and also improved on our carbon footprint. At the end of the day, every shared ride will make a better environment for our kids,” said Mwakio.

“Watching how other taxi Apps were evolving, we were struck by the need to add extra security to our own App, over and beyond the map tracking and driver vetting, as a facility that could get instant help in the case of any issue at all,” said Mwakio.

ShareCABTM, is available on Google play store, is user friendly and allows riders to choose either to share a ride to get large discounts, or to ride solo for personal comfort.

“If you choose to Share, the in-App features gives the first customer the privilege to select a driver and determine the destination, as well as who to share the ride with after a quick view of the driver’s profile and other customers profile during the shared ride request. The selections take seconds and saves up to half a fare while leaving speed unimpaired,” said Mwakio.

In order to guarantee near zero security issues for both riders and customers, ShareCABTM has put in place a very stringent vetting program that ensures they have the right type of drivers operating on the platform.

“We collect the drivers’ copies of Certificate of Good Conduct, KRA certificate, national ID and passport size photographs. We have also partnered with an agency that assists us with the drivers’ background checks,” said Mwakio.

For riders, the app allows them to vet other ride-share customers, so that if a rider sees a profile they find worrying, they can deny the share request and it’s queued to a different rider.

ShareCABTM is initially being launched in Nairobi, and across Kenya over the next six months. Within a year, the app will expand to international markets, including South Africa, Nigeria, San Francisco, Dubai and Toronto.



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (151)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950