16 students receive Ksh1.2M from Colgate’s Bright Futures program
By David Indeje / Published October 3, 2017 | 11:18 am
16 students have benefitted from Ksh 1,280,000 in scholarship prize money courtesy of Colgate-Palmolive towards their tuition fees, stationery and textbooks in all schooling phases for the children of ages 7 to 18 years. The scholarship campaign is part of Colgate’s ongoing Bright Smiles, Bright Futures program, which has been reaching millions of children around the world with oral health education for the past 25 years.
Colgate launched the scholarship campaign in June 2017, giving Kenyan families the opportunity to win a scholarship to help ease the financial costs of educating children. To enter, consumers had to purchase any Colgate toothpaste and SMS the last four digits of the barcode to the number, 20332. More than 21,000 entries were recorded during the campaign that ended in July 2017. Through long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures is among the most far-reaching, successful children’s oral health initiatives in the world.
The initiative has reached more than 900 million children and their families across 80 countries. The program delivers oral health education and will continue to do so in the future.
About David Indeje
David Indeje is a writer and editor, with interests on how technology is changing journalism, government, Health, and Gender Development stories are his passion. Follow on Twitter @David_IndejeDavid can be reached on: (020) 528 0222 / Email: firstname.lastname@example.org