Entrepreneur Diaries: resilience and consistency key to business success

By Soko Directory Team / October 19, 2017




I had it. I couldn’t remain in employment anymore – everything was mediocre and I was tired of living like everyone else, I decided to pursue my dream.

So I quit in a huff.

I handed in my resignation, cashed in my pension and opened up a restaurant. It wasn’t fancy it wasn’t big but it was mine and that’s all that mattered.

I was going to pursue my dream at all costs and this was going to be my big break. My restaurant would be a smashing success and I would be on prime time television telling the world how all you need to do is have faith to succeed!

The world was going to be my oyster!

Fast forward three years down the line and I haven’t yet made it to prime time – no one has ever come to my restaurant to ask me for an interview, including my own niece who got an internship at a renowned media firm. I get it, she needs to impress her boss and my restaurant is by no means impressive.

I’m a great chef – but like other creatives, I have good days and bad days. I’m always looking over my shoulder to make sure my staff members don’t steal from me and clients don’t take off without paying the bill. It’s exhausting. I love what I do that hasn’t changed and it probably never will.

But here’s a list of 5 things I would have done differently if I had the chance to start again:

 

  • Dream big, start small: I should have started food delivery from my home first and built up my clientele. The first few months were slow, even after marketing the restaurant – so my expenditure was high. I should have focused on quality and repeat sales, I would have made a profit faster if I did this.
  • Targeted customers: I sent flyers to just about everyone I knew friends, family, watchmen you name it. I should have identified who my most likely customers would be and where they would come from and focus on that target.
  • Stand out from the crowd: The truth is restaurants are a dime a dozen and you can find ugali – kuku almost anywhere, I wish I had differentiated myself from my competitors to give potential clients incentive to come to my restaurant.
  • Be consistent: I changed my menu as frequent as I did my hair. Bad idea. My clients got confused, I should have tried out a few dishes first and learnt what my clients liked and stuck to that.

 

  1. Partner if you can: I should have had a partner to manage staff and money – my administrative skills are terrible, I think I would have been further along in my business if I focused on my key strength and that’s making a killer meal.

I’m still not where I want to be – but the good news is that I’m getting there. One of the most valuable resources you will ever have as a business owner is a positive mind.

Successful entrepreneurs may even differ on what each thinks it takes to make it – but they will all agree that positivity, resilience, and consistency are key ingredients that one needs to cross the finish line.


Revuka Capital acts as a bridge between investors and investment opportunities in the East African region. Revuka specializes in market research, investment tours as well as advisory services pertaining to investing in the region.



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (250)
  • September 2018 (256)
  • October 2018 (122)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950