Africa Received 10 Percent of Its Tourists from China in 2016

By Vera Shawiza / November 2, 2017 | 9:47 am



tourists

The massive influx of Chinese tourists to Africa has in the recent years made a buzz, and it is for all possible reasons.

After seven consecutive years of annual double-digit growth in spending, China continues to lead global outbound travel, reaching US$ 261 billion of Chinese travelers’ expenditure in 2016, a 12 percent growth since 2012. Approximately 135 million Chinese outbound tourists traveled in 2016, out of which 10 percent were bound for Africa up from 3 percent in 2008.

As at the end of Q1/2016, China’s economy stood at an approximate $11.3 trillion, the second largest in the world just after the US with about $17trillion. However, while the US remains on top of the chart, the case is expected to be different by 2027 in terms of tourism spending and investment as well as in total travel & tourism GDP; as China overtakes the world giant.

In Africa, various data has shown that Chinese tourists spend an average of 40 percent in excess of their European and American counterparts. Increasing Chinese investments in the continent (China’s total trade with Africa peaked at $222 billion by December 2014), involvement with African governments’ projects such as the construction of the recently launched Standard Gauge Railway in Kenya; remain among major factors that influence China’s appetite for Africa.

This, not to mention a highly tech-savvy and adventurous generation of Chinese millennials with a comparatively high purchasing power. “Chinese millennial travelers are fueling the growth of global tourism as they seek new and fresh experiences,” states a report by Carat & Jing Travel on what’s influencing Chinese millennials.

Other factors include ease of travel following the introduction of direct flights between China and several African countries such as South Africa, Ethiopia, and Kenya; which according to the Kenya Tourism Board (KTB) saw a whopping 100,000 Chinese visitors in 2016. Less stringent visa restrictions for Chinese travelers to countries such as Morocco and Tunisia is also a big plus.

If the endlessly breathtaking destinations, wild safaris, comfortable weather to escape the massive heat waves in China are all anything to go by, then Africa can only expect stronger projections from this Asian country with a vast capital base.

For instance, by having China as one of its outbound destinations, Africa’s leading online travel agency Jumia Travel is capitalizing on the trend by creating a link between China and the African market.

“This helps us leverage on the diversity of operating on both the African and Chinese markets,” said Estelle Verdier, Jumia Travel COO.

It is therefore up to the concerned stakeholders in the hospitality and tourism industries in Africa to gain momentum in meeting what seems to be an increasingly demanding Chinese tourism source market.





About Vera Shawiza

Vera Shawiza is Soko Directory’s in-house journalist. Her zealous nature ensures that sufficient and relevant content is generated for the Soko Directory website and sourcing information from clients is easy as smooth sailing.Vera can be reached at: (020) 528 0222 or Email: info@sokodirectory.com

View other posts by Vera Shawiza


More Articles From This Author







Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (336)
  • June 2020 (329)
  • July 2020 (335)
  • August 2020 (46)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (320)
  • 2018
  • January 2018 (291)
  • February 2018 (219)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (185)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950