The 4th Edition of Safaricom’s BYOB Summit Is Here

By Carlos Onyango / June 25, 2019




Safaricom has launched the fourth edition of Be Your Own Boss(BYOB) youth engagement program that is set to officially kick-start on Saturday, June 29, in Kakamega County.

This will be the fourth edition of the program that will feature eighteen summits, which is an improvement compared to last year’s three, which engaged more than 26,000 youth.

The summits involve youth mentorship programs and creation camps all focused on empowering Kenyan youth to achieve success by providing valuable information, skills and networking opportunities in a variety of fields including creative arts, fashion, film and photography, music, agriculture, sales and production, and sports.

The fourth edition of BYOB aims to empower 1.3 million youth by providing access to a platform that allows them to connect, learn and showcase their talent. We decided to change the approach and increase the number of summits in a region in order to reach more young Kenyans,” said Sylvia Mulinge, Chief Customer Officer – Safaricom.

In a new addition to the program, BYOB will introduce an E-sports tournament for youth who are looking at E-Sports as a career choice. In partnership with Pro Series Gaming (PSG) and HEVA Fund, BLAZE will run grassroots competitions at the summits, which will culminate in a national final where top gamers will compete for a KES 300,000 grand prize and an all-expenses paid trip to experience the ESL in Europe next year.

Winners at the regional finals will take home KES 80,000. The E-Sports Tournament will kick off on Friday, 28th June at the Sigalagala National Polytechnic in Kakamega.

“A few years ago, gaming was considered a means of passing time, but today, people from all over the world are making a living out of it, which is why we have introduced an E-sports Tournament to affirm to the youth that you can commercialize whatever skills and talents you have. Our commitment is to support the youth in their journey to economic empowerment, however unconventional it may be,” said Ms Mulinge.

The first BYOB summit will be held on Saturday, June 29, at the Sigalagala National Polytechnic in Kakamega before moving on to Kisii, Siaya and Kisumu. Like in the previous editions, attendees will interact with local mentors who are industry experts through interest-specific pods where they will go through workshops and learn from the mentor’s experience.

The summits will feature mentors such as Fundi Frank (fashion designer), Eric Musyoka (music producer), Nancie Mwai (fashion vlogger and retailer), Joanna Kinuthia (beauty content creator), Caleb Karuga (farmer and agribusiness consultant), among others.

To enhance the quality of engagements, BLAZE has partnered with Huawei, Google, IBM, USAID-K-YES, Wezesha, and other partners, to provide a mix of content, training and employment opportunities to BLAZE subscribers who attend the summits.

BLAZE is a sub-brand of Safaricom and was created to give youths aged 26 years and below products, services and benefits tailored specifically to meet their everyday needs.

A first of its kind platform in Kenya, East and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and the journey to self-discovery, ultimately leading to success.

READ ALSO: Over 13,000 Youth Turn Up for Blaze BYOB Thika Summit 





More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2019
  • January 2019 (256)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (252)
  • July 2019 (340)
  • August 2019 (227)
  • 2018
  • January 2018 (291)
  • February 2018 (219)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (187)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (249)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (170)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950