Rwanda Sets Up A Smartphone Manufacturing Plant

By Wilkister Alao / October 8, 2019




Rwanda President Paul Kagame launched two ‘made in Africa’ smartphone models by Mara Phones manufacturing plant on Monday, 7th October 2019.

Mara Group, being the first manufacturer of smartphones in the continent hopes to be a leading brand of African made phones.

The opening of the manufacturing factory is expected to improve Rwanda’s journey toward becoming a high-tech product manufacturing hub, as the company produces everything required to make a complete phone.

The two smartphone models produced by Mara phones are quite affordable selling at 159 and 229 dollars and are expected to compete with other android phones from Asian manufacturers, such as Tecno and Samsung.

Mara Phones CEO Ashish Thakkar said during the launch that the idea to positively impact the continent was conceived years ago and they decided to come up with high quality yet affordable smartphones.

President Kagame also echoed Thakkar’s statement saying that there is a need to go digital and that quality and cost were an important factor in enabling Rwandans to use smartphones.

“Smartphones are increasingly becoming a necessity in the current world. It is no longer a luxury like it used to be,” said the President.

The factory, located at a Special economic zone in Kigali has created employment positions for 200 staff, with 90 percent of the staff being Rwandan.

It is envisioned that with time, Mara Phones will have three shifts a day and be able to create 650 jobs as the current 200 can only do one shift.

With the 200 members of staff, the firm is currently able to produce 1,000 phones in a day but is expected to grow to produce up to one million phones per year.

While Mara Phones seek to penetrate their products to the local market, where smartphone penetration stands at 15 percent, there is a hitch when it comes to the pricing of the phones.

The two phones produced are being sold at more than 100 dollars and 200 dollars respectively, the most used phones in the country are way cheaper selling at below 70 dollars and critics are questioning the firm’s ability to make a sale.

To deal with the issue high pricing of the phones, the firm has partnered with local banks and Telcos to allow buyers to make payments within two years.

The phone manufacturer is expected to extend its business across the internet and is in talks with partners in Kenya, Angola, and DRC. Their next launch will be on 17th October in South Africa.





More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2019
  • January 2019 (256)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (339)
  • August 2019 (293)
  • September 2019 (307)
  • October 2019 (134)
  • 2018
  • January 2018 (291)
  • February 2018 (219)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (187)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (174)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950