Safal Group Awards Regional Photographers in The Eye in The Wild Contest

By Soko Directory Team / December 6, 2019 | 12:28 pm



Eye in the Wild

Safal Group – Africa’s largest producer of steel roofing and Provider of building solutions has unveiled the winners of the 2019 ‘Safal Eye in the Wild’ photography competition that seeks to promote sustainable conservation actions in Africa.

Twenty-eight-year-old Daniel Charles Msirikale from Tanzania, who is a freelance photographer, emerged the overall winner for his piece that showed two young boys heading home from fetching water with a third boy pumping water from a borehole. He beat other entries from professional and amateur photographers and received Kshs 300,000 cash prize.

Safal Group Chief Executive Officer Anders Lindgren said that while the Eye in The Wild competition highlighted the impact of water conservation it also celebrated humanity’s ability to overcome challenges and live sustainably.

“As a leader in our industry, we have invested over Kshs 30 million in this initiative so far which is our vision to raise awareness on alternative ways Africa can conserve and preserve the environment, in particular, our water resources. We believe that photography is a powerful medium of influence in the promotion of sustainable conservation actions in Africa,” said Mr. Lindgren.

The company also announced the donation of Kshs. 3,000,000 to the Red Cross Kenya to rehabilitate water facilities within flood-stricken areas.

“One of our core values is caring for our communities and we are deeply concerned by what we are witnessing with current the rains. It is our hope that this donation will ease the access to clean water for the affected families,” added Mr. Lindgren.

The 2019 Eye in The Wild competition, themed ‘Every Drop Counts’ received a great number of submissions from Kenya, Uganda and Tanzania. Kenyan Kamal Shah who emerged the Silver Winner received Kshs 200,000 prize money while Kenyan Anthony Ochieng took the Bronze Award with a prize money of Kshs 100,000. Denish Ochieng a Kenyan photojournalist, won The People’s Choice Award with his photo that depicted a boy cooling down his head with high-pressure water from a tap reaching over a million people online within a few days.

who selected winners of the gold, silver, and bronze as well as the selection of the potential public award-winning images based on the submissions’ theme, message, and creativity.

“We were very impressed by the quality of submission and how they interpreted the theme by unleashing the power of visual expression to tell compelling stories of water conservation,” said Mr. Roopra.

Regionally as part of Safal’s initiative towards water conservation, the company has introduced RainGain © a water harvesting system.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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