Covid-19 has hit the world hard. Almost every sector is limping after being injured by the ongoing pandemic. Now described as the new normal, it is not known when it shall come to an end, hence the need to learn to live with it.
Millions of businesses around the world shut down and millions of people lost their jobs. Even as economies begin to slowly open up, uncertainty still reigns as to whether the struggling businesses will be able to rise on their feet again.
In Kenya, it is estimated that at least 2,000,000 people have lost their jobs as a result of the ongoing Covid-19 pandemic. This has led to an instant rise in the unemployment rate. The largest number of unemployed in Kenya are the youth.
Before Covid-19, stats from the Kenya National Bureau of Statistics (KNBS) indicated that at least 450,000 SMEs were dying annually in Kenya. This translated to at least 30,000 monthly and 1,000 daily. With the pandemic, the numbers might be even higher.
“It is indeed true that Covid-19 has affected so many sectors. The only sector that has managed to remain afloat is the health sector and that is for obvious reasons. All other sectors have been hard hit,” said Mr. Victor Achar from BrighterMonday.
Employers Vs Employees
COVID-19 is impacting the way businesses manage their workforce. It impacts factors such as, Hiring Decisions, Hiring Processes, Remote Working Policies & Tools, Effective Employee Communication, Employee Performance Management & Well-being, and Post-Crisis HR Plan, all of which this handbook seeks to explore. There is a lot of uncertainty, as this is unprecedented.
“The pandemic has provided a challenge to employers, not only in Kenya but around the globe. So many businesses are moving online as people increasingly adapt to working from home. It is the new normal. Employers are also facing the challenge of identifying the right talent to hire as the pandemic sweeps on,” said Mr. Achar.
According to Mr. Achar, employers have an opportunity to utilize online platforms and tools provided by experts as BrighterMonday that not only help to link employers with potential employees, but also gives them the procedures and the insights on how to do it for them to harness the best talent.
“At BrighterMonday, we know what employers are looking for and we also know the kind of employers employees are looking for. We have the experts who have the knowledge of all these analyses and that why we decided to come up with the Employers Handbook to help employers make the right decisions during the hiring process,” added Mr. Achar.
According to Mr. Achar, the Employers Handbook is meant for potential employers to make the right decisions during the hiring process even as Covid-19 continues to impact the economy and jobs. The Handbook titled Managing Your Workforce Through The COVID-19 Pandemic And Into The Future, aims to assist HR practitioners with HR best practices during disruption and in the future.
“It can be used as a guideline to put theory into practice and develop customized approaches in the workplace. Take the learnings and adapt to your situation. Things have definitely changed, you have to take charge and drive what is right for your business,” he said.
Making hiring decisions in uncertain times such as the Coronavirus pandemic may cause stress and strain on your hiring process. However, before embarking on hiring, you have to thoroughly evaluate whether it is necessary to hire. Look at the disruption as an opportunity to better your processes, adapt, and then execute accordingly.
It is critical to communicate with relevant stakeholders from the evaluation phase to the implementation of the hiring process. However, how you communicate with each one may differ depending on the most suitable medium of communication, nonetheless, you must communicate effectively and efficiently.
“This document helps them make those right choices. And it is not for the employers alone. This is for potential employees too. They have a chance to find out what employers are looking for and what processes to be followed,” said Achar.
“As the changing nature and typology of work continue to unfold, organizations must reconsider how they design jobs, organize work, and plan for the future. BrighterMonday’s Employer Handbook provides guidance to HR practitioners on how to put theory into practice and how to develop customized Human Resources Management (HRM) approaches to navigate workplace challenges during the disruption.”