KFC Raises Menu Prices For The Third Time In A Year

By Jane Muia / Published October 14, 2022 | 2:29 pm




KEY POINTS

The price jump is a 28 percent jump from December last year when the package sold at 350 shillings before it was increased to 370 shillings during the same month. Streetwise 1 which contains a packet of fries and one piece of chicken is now going for 370 shillings.


KFC

Fast food giant Kentucky Fried Chicken (KFC) has raised its prices for the third time in 2022 amid rising food prices and supply chain issues.

The Streetwise 2 package which contains two pieces of chicken and a packet of fries is now selling at 450 shillings from 380 shillings two weeks ago. The price jump is a 28 percent jump from December last year when the package sold at 350 shillings before it was increased to 370 shillings during the same month. Streetwise 1 which contains a packet of fries and one piece of chicken is now going for 370 shillings.

KFC management has however not officially communicated the cause for the increase in prices. The price hike comes at a time when the prices of basic commodities like cooking gas, cooking oil, and flour are on an upsurge, adding pressure to eateries and restaurants.KFC uses flour to make its chicken crunchy. The food giant has however been thriving despite the price hike.

KFC’s popularity in the country has grown in recent years, with its food mainly chicken and fries popular among the youth and urban residents. The fast-food outlet imports most of its food products reportedly in a bid to give their customers across the world the “same quality and taste” and also “to keep up with international standards”.

The fried chicken franchise entered the Kenyan market in 2011 and has 35 outlets across the East African region. They source their potatoes from Egypt which is one of the largest producers of the product globally.

Earlier this year the food giant was in the limelight for its failure to offer fries as it was unable to import its preferred pre-sliced potatoes. Instead, customers were being offered alternatives such as a portion of ugali.

Kenyans took to social media to lament why the fast-food restaurant couldn’t simply source the potatoes from local farmers. The company’s CEO for the East Africa region Jacques Theunissen, in an interview cited quality approval procedures as the reason why they cannot source local potatoes.

KFC later opened doors for Kenyan farmers to supply it with potatoes for French fries, maintaining that farmers must meet KFC’s global quality and safety specifications.






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