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Entrepreneur's Corner

Special Funds: Kenya’s Quiet Hidden Investment Options

BY Steve Biko Wafula · August 24, 2025 05:08 pm

For decades, Kenya’s investment landscape has been dominated by familiar names—unit trusts, money market funds, fixed deposits, and equities. Treasury bills, stock tickers, and property deals have defined what it meant to “invest.” Yet beneath this traditional noise, a quiet revolution has taken root: the rise of special funds.

Today, special funds command 19% of the Collective Investment Schemes (CIS) market, making them impossible to ignore. At the heart of this transformation stands one fund that has reshaped investor confidence—Mansa-X Special Fund KES, which alone controls a staggering 57.4% of the special funds market.

Mansa-X is not just a leader; it is a fortress of trust. With an asset base of more than KES 65 billion, it dwarfs its competitors. The reason is straightforward: performance, consistency, and reliability. Investors in Kenya crave stability, but they also crave growth. Mansa-X provides both in equal measure.

Unlike funds that simply mirror market movements, Mansa-X has carved out a track record of delivering annualized returns that consistently beat both inflation and treasury yields. Over the last three years, returns have averaged 12–15% annually, depending on market cycles. That is higher than fixed deposits, safer than equities, and more dependable than speculative instruments.

But Mansa-X is only part of the story. Close behind is the NCBA KES Basket Note Fund, which holds a 10.1% share of the special funds market. With an asset base of around KES 11.4 billion, it takes a unique “basket” approach, spreading risk across multiple fixed-income strategies. Its 10–11% annualized returns make it especially attractive to middle-class savers and corporate treasurers seeking liquidity with steady growth.

Investment

Beyond shilling-denominated products, the Mansa-X Special Fund USD has carved out an essential niche for dollar investors. With KES 10 billion in assets (9% share), it shields investors from shilling depreciation and delivers returns of 7–9% in USD terms. In a country where currency weakness is relentless, this fund doubles as both a hedge and a growth vehicle.

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Other players add depth to this ecosystem. The Britam Special Fixed Income Fund (5.9% share) appeals to conservative investors, delivering 9–10% annually—a haven for pension funds and retirees seeking predictable cash flows. The Oak Multi Asset Special KES Fund (5.1% share) mixes equities, bonds, and alternatives, generating 11–13% average returns over five years and attracting risk-tolerant investors.

Meanwhile, the Madison Special Wealth Fund (3.1% share) targets high-net-worth individuals with steady 9% returns, while the NCBA Dollar Basket Note Fund (2.8% share) provides a second dollar option averaging 7% annually. Old Mutual Special Fixed Income Fund (1.7% share) mirrors Britam’s model with 8–9% returns, preserving Old Mutual’s place among conservative investors.

Equally significant is the Mansa-X Shariah Special Fund KES, which caters to Muslim investors seeking Shariah-compliant products. With a 1.2% market share and 8–10% returns, it proves that ethical investing can compete head-to-head with conventional funds.

Together, the top 10 special funds control more than 96% of the market. Yet beneath them lies an expanding ecosystem of niche players—Cytonn High Yield, CIC Wealth, AA Kenya, Etica Special Wealth, Arvcap Multi Asset Strategy, Kuza Momentum, and others—each experimenting with unique strategies and investor profiles.

Investment

These smaller funds, while commanding tiny market shares, still play a critical role. Cytonn High Yield, for instance, targets high-risk investors with returns of 13–14%, albeit with volatility. CIC Wealth Fund delivers a safe 9%, while Etica Special Wealth Fund focuses on ethical investing. AA Kenya’s Enhanced Yield Fund, despite holding just 0.1% share, offers 9% returns and an innovative structure. Even the smallest, like Enwealth Special Fixed Income Fund, expand investor choice and foster market maturity.

The strength of special funds lies in their design. Where money market funds plateau at 8–9%, and equities swing unpredictably, special funds blend strategies to balance risk and maximize growth. In a climate of inflation, currency weakness, and rising taxes, they deliver what few others can: 10–15% structured annual returns with safety nets.

This is why Mansa-X thrives. It taps into Kenya’s psychology—deep distrust of government, hunger for growth, and demand for liquidity—and packages all three in one product. NCBA’s basket note appeals to cautious corporates, while Shariah-compliant funds serve a previously underserved market. Each product is tailored, and together they form an ecosystem of resilience.

When benchmarked against alternatives, the contrast is stark. Treasury bills average 9–10%, barely beating inflation. Equities, once the darlings of wealth creation, have flatlined, with the NSE 20 index stagnant for over a decade. Fixed deposits, yielding 5–6%, are little more than capital graveyards. By comparison, special funds compound wealth year after year.

The real revolution is not just that these funds exist—it is that Kenyans are finally waking up to them. With KES 113 billion already under management, they are forcing banks, SACCOs, and traditional fund managers to rethink their strategies. For many savers, the choice is becoming clear: snooze with fixed deposits, gamble with equities, or build steadily with special funds.

Mansa-X in particular has changed the narrative. For decades, investors believed government securities were the safest path. But by harnessing alternative strategies in forex and commodities, Mansa-X proved higher returns could be achieved safely and within regulation. Its transparency, consistency, and payouts silenced skeptics who once dismissed it as a fad.

The NCBA Basket Note Fund illustrates another evolution—the rise of structured products in Kenya. With its built-in hedges, it cushions investors against market downturns while still beating inflation. In comparison, most money market funds, though useful for short-term liquidity, fall flat for long-term growth. A million shillings parked in a top money market fund in 2015 would have grown to KES 1.9 million today. In Mansa-X, the same investment would now exceed KES 3 million.

Fixed deposits, on the other hand, remain an illusion of safety. At 5–6% returns, inflation silently erodes capital, while banks lend the same funds at 13% or more. Equities fare little better—the NSE has slumped under governance issues, foreign exits, and poor performance. Against this backdrop, special funds have emerged as the smarter, more consistent bet.

Of course, the market has not been without cautionary tales. Cytonn’s collapse, after promising 18–20% returns, left investors stranded and served as a painful reminder that governance and regulation matter more than promises. That failure, ironically, strengthened regulated players like Mansa-X and NCBA, which now wear compliance as a badge of legitimacy.

Special funds also extend Kenya’s reach globally. Offshore-linked products tied to U.S. tech stocks, oil prices, and dollar strength allow Kenyan investors to tap into cycles far beyond Nairobi. Pension schemes, once rigidly tied to government bonds, are beginning to diversify into these vehicles, outperforming peers and prompting regulatory shifts.

Read Also: As The Economy Goes Through The Doldrums; Here Are 20 Investment Options Kenyans Have In 2023

Technology has amplified this momentum. Digital platforms now allow investors to track performance in real time, withdraw instantly, and compare products transparently. This accessibility has attracted cautious professionals who once avoided financial products altogether.

Risks remain. Mansa-X is vulnerable to forex volatility, while structured products rely on derivative models that can misfire under extreme stress. Taxation is another looming concern, as the Kenya Revenue Authority eyes investment income for future levies. But unlike scams, these risks are disclosed openly, giving investors clarity before committing capital.

Despite such challenges, the momentum is irreversible. Special funds are attracting billions in new inflows every year—from middle-class savers, corporates, high-net-worth individuals, and even diaspora investors. Kenyans abroad, wary of wasted remittances, increasingly channel funds directly into these products for accountability and growth.

Perhaps the most profound shift is cultural. For decades, investment in Kenya meant land, plots, and rental apartments. But with land prices stagnating and rental yields disappointing, investors are waking up to the fact that paper assets—funds, securities, structured products—can deliver cleaner, higher, and hassle-free returns.

Ironically, real estate’s struggles have become special funds’ blessing. Every landlord frustrated by rent arrears and every plot buyer scammed by double sales becomes a potential recruit for structured products. One sector’s weakness fuels another’s rise.

In the end, the top 20 special funds are not just outperforming traditional investments—they are reshaping Kenya’s financial culture. They are forcing banks to innovate, regulators to adapt, and investors to evolve. This is not just growth—it is a financial revolution.

The sleeping giant has awakened. Kenya’s investment future belongs to special funds.

Read Also: Beyond The Production Floor: Why Investments Fuel Wealth Creation: Top 20 Investment Options In Kenya

Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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