CBC: How The Classroom Has Turned Into A Marketplace That’s Extorting Parents On The Daily

The damage done to our education ecosystem will completely destroy this country unless we stand up and say enough is enough. Education in Kenya has been quietly, deliberately, and ruthlessly commercialized, and the consequences are no longer theoretical. They are visible in homes strained by endless levies, in parents drowning in debt, and in children reduced from learners into consumers. What was once a public good meant to equalize opportunity has been converted into a private revenue stream that rewards a few while exhausting the many.
The Competency-Based Curriculum was sold to Kenyans as progressive reform. It arrived wrapped in the language of innovation, skills, and global competitiveness. Parents were told their children would be better prepared for life, not exams. Teachers were assured of relevance. Policymakers promised equity. Yet beneath this polished narrative lies a system whose primary engine is not pedagogy, but profit. CBC did not merely reform education; it restructured it into a continuous purchasing cycle.
Under CBC, learning is no longer centered on the classroom alone. It spills into the home, the shop, the printer, the cybercafé, and the bookshop. Parents are now expected to fund projects, source materials, print assignments, and supervise deliverables that resemble unpaid labor rather than childhood learning. Education has shifted costs from the state to households, quietly absolving government of its constitutional duty while presenting the bill to parents.
This shift did not happen by accident. A curriculum that requires constant materials, frequent assessments, and customized content is fertile ground for commercial exploitation. Every grade becomes a market. Every term creates demand. Every child represents recurring revenue. Book publishers thrive on endless revisions, new editions, and supplementary materials that are suddenly “essential.” Printers benefit from the flood of worksheets, rubrics, and portfolios. Officials sit at the center, approving, endorsing, and standardizing consumption.
The irony is painful. CBC claims to reduce exam pressure, yet it multiplies financial pressure. It claims inclusivity, yet it entrenches inequality. A child in a well-off household completes projects with ease, guided by educated parents, reliable internet, and unlimited printing. A child in a low-income household struggles, not due to lack of intelligence, but due to lack of money. The curriculum rewards purchasing power more than potential.
Read Also: CBC: The Most Expensive Education Scam Ever Sold to Kenyan Parents
Education has become performative. Parents are judged by the quality of materials their children present. Teachers are overwhelmed by administrative compliance rather than inspired by instruction. Children learn early that success is tied to what can be bought, not what can be understood. This is not education reform; it is social engineering that normalizes inequality from childhood.
The greatest beneficiaries of this system are not learners. They are not teachers. They are not parents. They are a small ecosystem of insiders who understand that curriculum design controls cash flow. When learning outcomes are tied to consumables, approvals become power. When approvals become power, corruption becomes inevitable. The distance between policy and profiteering collapses.
Public participation in education reform has been largely symbolic. Parents were informed, not consulted. Teachers were trained, not heard. Concerns were dismissed as resistance to change. Yet what Kenyans are resisting is not progress; it is exploitation. No nation can sustain an education system that assumes parents are endlessly solvent, endlessly available, and endlessly compliant.
CBC has also quietly transferred the role of teacher to the parent without compensation, training, or consent. Homes have become classrooms, parents have become instructors, and evenings have become assessment periods. This may sound collaborative in theory, but in practice it is punitive. It punishes working parents, single parents, and low-income households who cannot meet these demands without sacrifice.
The commercialization extends beyond materials into time itself. Childhood is being structured around deliverables, not discovery. Play is reframed as productivity. Creativity is graded. Curiosity is packaged. The child is no longer a learner but a project manager, and the parent becomes the financier behind the scenes.
Defenders of CBC often argue that change is uncomfortable and that reform takes time. This argument collapses when discomfort is consistently borne by the same people. Reform that enriches suppliers while impoverishing families is not reform; it is extraction. Time will not fix a system designed to monetize participation rather than nurture learning.
Kenya’s Constitution is clear: basic education is a right, not a product. Rights cannot be outsourced to markets without consequence. When access to quality education depends on disposable income, the state has abdicated its responsibility. CBC, as currently implemented, contradicts both the letter and spirit of constitutional guarantees.
The economic reality of Kenya cannot be ignored. Most households are already strained by rising food prices, housing costs, healthcare expenses, and taxation. Introducing an education model that assumes financial elasticity is reckless. It forces parents to choose between essentials and schooling, a choice no society should impose.
Teachers, too, are casualties. Burdened with documentation, assessments, and compliance metrics, they have less time to teach and more time to justify. Morale erodes when professional judgment is replaced by checklists and rubrics designed far from the classroom. An exhausted teacher cannot inspire an empowered learner.
The long-term danger is cultural. A generation raised in a commodified education system internalizes the idea that value is transactional. Knowledge becomes something you buy, not something you pursue. Citizenship weakens when education no longer builds shared foundations but reinforces class divisions.
This path leads to a fragmented society where opportunity is inherited, not earned. Where talent in poor households is wasted. Where resentment grows quietly until it explodes politically, socially, or economically. Education systems shape nations. A broken one produces a broken future.
Stopping this does not mean rejecting innovation or clinging to outdated models. It means demanding honesty. It means separating pedagogy from profit. It means asking hard questions about who benefits, who pays, and who decides. Curriculum reform must be driven by evidence, equity, and educational outcomes—not commercial viability.
Parents must organize, not merely complain. Teachers must speak collectively, not whisper individually. Civil society must scrutinize procurement, approvals, and partnerships within the education sector. Parliament must reassert oversight. Silence is consent, and consent has already proven costly.
Kenya must decide whether education is a public investment or a private marketplace. The current trajectory answers that question in favor of the market, and the results are already visible. This is not sustainable. It is not just. It is not defensible.
If we continue on this path, the education system will not merely fail children; it will actively undermine the country’s social fabric. Inequality will harden. Trust will erode. Talent will be lost. And when the damage becomes irreversible, no curriculum revision will save us.
The moment to act is now. CBC, as a commercial venture disguised as reform, must be confronted, audited, and fundamentally rethought. Education must return to its core purpose: developing minds, not markets. Until Kenyans stand up and say enough is enough, the classroom will remain a cash register—and the nation will pay the price.
About Steve Biko Wafula
Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters.He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com
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