The Kenya Social Media Awards (SOMA) is an annual event that seeks to celebrate stakeholders who have had a significant positive impact in Kenya’s digital revolution. The event brings together social media enthusiasts and organizations to celebrate the tremendous contributions brought about by Social Media.
The Third Annual OLX SOMA Awards will be guided by the theme “Social Media for Economic Empowerment” and has seen the introduction of new platforms designed to engage a broader audience to deliver a better experience and will be held on Saturday 10th October 2015 at Safaricom Indoor Arena Kasarani.
SOMA team has also introduced new platforms designed to engage different groups in the market for a better experience.
- SOMA CONNECT: This platform has been design to connect with stakeholders on a regular basis through forums, training, e-shots etc. organizations can partner with SOMA Connect to engage the target groups in a personalized manner.
- SOMA EXPERIENCE: A pre event engagement to be held at the same venue where the award ceremony will happen. It is an offline activation platform for the social media community to engage each other, interact with brands, and social media enablers through their offering.
The event seeks to create a platform that will enhance a brand, emphasize on the influence and impact of social media on brand building as they identify and celebrate the best of the best in Social Media.
Social media influencers and enthusiasts have become a building block in business growth, government concerns and community development. They show why social media is essential in today’s life. SOMA seeks to not only acknowledge the development of social media, but to celebrate its impact in generating and sustaining change in the corporate world, public sector and at the individual level of millions of Kenyans. For some time now, various organizations have adopted different social media platforms for communication as part of digital marketing and communication strategies.
Supported by OLX as the Title sponsor the event attracted 350 and 600 guest in 2013 and 2014 respectively. This year 5,000 SOMA award ceremony guests are expected.