Airtel and Trace TV unveiled season two of the biggest music entertainment competition in Kenya dubbed,”Airtel Trace Music Star”.
During its launch in Nairobi, Airtel Kenya CEO Adil El Youssefi said,
“We are pleased to partner with TRACE to bring to you season two of the Airtel TRACE Music Star where we are once again providing an exciting platform for Kenyan youth to realize their dreams in Africa’s “coolest” music competition. This underscores our commitment to creating platforms that celebrate and reward young, talented people.”
TRACE TV’s Senior Vice President for Eastern Africa, Steve Agutu said,
“Last year the competition received 2.3 million calls into the dedicated telephone line. We are indeed delighted to partner with Airtel and leverage our knowledge of the music industry for the launch of Season 2 which will be bigger and even better.”
American singer and songwriter, Keri Hilson, was unveiled as this year’s ambassador.
The competition will see Niger join Kenya, Democratic Republic of Congo, Gabon, Ghana, Madagascar, Malawi, Nigeria, Tanzania, and Zambia as the newest African territories to enter this year’s competition.
Without having to stand in big long queues, all that participants have to do is use an Airtel line to Call, Sing and Win a chance to become the next big music star in Kenya and possibly across Africa and the world.
To participate, one needs to use an Airtel line to call, sing and win; 0900 733 733, record songs to stand a chance to become the next big music star in Africa.
The Airtel Trace Music Star competition will run until 11 June.
The winner stands a chance to win KES 1.5 million at the Kenya finale tobe heldin Lagos,Nigeria and thereafter qualifies to compete in the grand African finale where the ultimate prize comprises a mentorship program with Keri Hilson in Atlanta.
The first and second runners up will take home an iPhone 6s Plus and KES 100,000 and the third winner will receive a Samsung Galaxy S6 Edge and cash prize of KES 50,000.
The competition is only open to Airtel subscribers. Numbers ported to Airtel will also be eligible for entry.