KQ, the Springboard to Africa, Turning Moments into Memories

Kenya Airways is not just the East Africa region’s airline is emerging as the Continent’s ‘springboard’ with its 43 destinations carrying more than 4 million passengers annually.

The fleet dominates the East African sky; it is the link to the West Africa and the only carrier with direct service between Nairobi and Cape Town after the Nairobi and Johannesburg route thrice weekly (Wednesdays, Fridays and Sundays).

“We have increased our connectivity in Africa by 30 percent across our network. This is an improved connectivity of between 18-20 percent network wide,” the carrier announced on its Twitter feed on Wednesday.

Further, the fleet has increased its operations on its Nairobi to Amsterdam route from 7 to 9 weekly.

Kenya Airways which is largely owned by the Government of Kenya as the largest shareholder with a 29.8 percent stake currently covers more destinations with its 787 Dream liners connecting Nairobi to Africa, the Middle East, China, India, and Europe.

Read:

• Kenya Airways Q1 capacity within Africa increase by 15 percent 
• Kenya Airways to Benefit from Sita’s Fast Connectivity on its Route Network

As a result, there is increased growth prospects for the economy with the latest infrastructure developments for the country by connecting the continent to Europe, America and Asia, attracting more tourists and business to the region. This has made it to be voted Africa’s Leading Airline, 2016.

Subsequently, to increase its prospects the airline has positioned itself as a one stop shop for Meetings, incentives, conferences and exhibitions (MICE), ‘opening opportunities for business in Africa,’ through its partnership with Kenyatta International Convention Centre (KICC).

Read: How KICC and KQ Will Market Kenya as MICE Destination

Subsequently, the African Union (AU) Commission objective to establish a single African air transport market by 2017 is an area Kenya Airways seeks to tap to increase its revenues through the implementation of the Yamoussoukro Declaration, signed in 1999.

Related: Understanding Africa’s slow growth in Intra-Regional Air Transport

Above all, it is the customer satisfaction that Kenya Airway’s passenger gets with its service delivery.

Chris Diaz, KQ Marketing Manager in an April interview he says, “Kenya Airways’ relevance is to give excellence in the brand experience. The real, authentic African experience… turning moments into memories. KQ flies the highest number of tourists into Kenya, the highest number of visitors into Africa in 41 cities across the continent.”

Certainly, this is what its clients have been sharing this August as it connects them to different destinations.

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