Pernod Ricard Kenya and Jumia Food have launched an e-commerce platform, a premium experience and delivery service bringing the very best in quality beverage experience combined with the delivery experts for an unmatched digital alcoholic beverage platform.
At the heart of the brand experience is a highly personalized, on time and efficient delivery service. Pernod Ricard recognizes that transformation and progress are critical to ensuring consumer experiences remain relevant and engaging.
The project is part of Pernod Ricard’s global transformation strategy specifically aimed at digital transformation: bridging the gap between the consumer and the business. It has taken more than a year to bring Jumia Party to life, with essential research, development and testing taking place to ensure a premium and seamless experience.
Speaking at the launch, Pernod Ricard Kenya MD, Denis Ochanine noted, “ongoing innovation is at the core of our strategy – flexibility to new trends and understanding consumer expectations makes us the industry leaders. Through our development of Jumia Party we are using the digital space to interact directly with our consumers and provide them new consumption moments. Most importantly it allows us to put forward customized offers tailored to their preferences. As the Jumia platform grows we look forward to enhancing it with innovative product offerings”