AccorHotels has acquired the Malaysian-owned International low-cost hotel brand, Tune Hotel chain located in Westlands Nairobi under the ibis Styles brand during the second semester of the year as an important step towards expanding its footprint in East Africa.
In an agreement signed on Monday at the hotel, in the presence of Naushad Jivraj, CEO of Queensway, Steven Daines, CEO of AccorHotels for Africa and the Middle East and the group’s New Businesses and Olivier Granet, Chief Operating Officer and Managing Director of AccorHotels Middle East and Africa.
“With this signature, we are expanding our commitment to leverage Africa’s enormous growth potential. Kenya is a strategic market for AccorHotel’s development in East Africa. It is a key window for the region where we see a strong potential for AccorHotels’s brands on all market segments with a positive and promising economic outlook” said Steven Daines.
“AccorHotels has been operating in Africa for nearly 50 years, and we look forward to developing our brands in the region. AccorHotels is already present in Kenya with two lodges (Fairmont Mara Safari Club and Fairmount Mount Kenya Safari Club), and the Fairmont Norfolk in Nairobi. The ibis Styles Nairobi Westlands is our second hotel in Nairobi but the first on the promising economy segment. We are planning to open a third hotel in the city, under the Pullman brand, shortly.” he added.
Naushad Jivraj, CEO of Queensway Group said, “We are delighted to be partnering with AccorHotels – they have a proven track record in Africa with strong brands and an excellent reservation system. Since the hotel opened to its first guests in July 2016, it has become a firm favorite with the Nairobi business and leisure community offering great value accommodation, a wide range of menus in a variety of restaurants and one of the best rooftop bars in the city. We look forward to this property joining the ibis Styles portfolio and benefitting from AccorHotels’s management expertise and strong international marketing capability.”
Olivier Granet, Chief Operating Officer and Managing Director of AccorHotels Middle East & Afric, said, “We are thrilled to be adding the ibis Styles Nairobi Westlands to our portfolio. This hotel will take the number of ibis in Africa to 43! We want to offer to our guests’ great experiences at the best price anywhere in Africa. ibis Styles Nairobi Westlands is a further step in our journey to doubling our network in Africa to reach 200 hotels in the mid-term.”