The East African Breweries Limited (EABL) has launched a nationwide consumer campaign aimed at rewarding consumers of EABL beer, ready-to-drink, and select spirits brands with a grand prize of a luxurious two-bedroomed apartment located in Kilimani, Nairobi.
The consumer promotion for the campaign dubbed “Own A Luxury Apartment with EABL”, will take place in supermarkets, liquor stores, petrol marts and online shops rewarding lucky consumers.
The company has invested 18 million shillings in the campaign. Participation is simple. All shoppers need to do is:
- buy EABL products with the “Own A Luxury Apartment” promotional sticker
- scratch the panel to reveal a seven-character alphanumeric code and
- send the code via SMS to 20247 and stand a chance to win.
Kicking off on May 3, the twelve-week promotion will also see shoppers win daily, weekly and monthly cash prizes of up to 100,000 shillings. Lucky shoppers buying EABL products in participating outlets and spotted by any of the campaign’s mystery shoppers will get instant shopping vouchers of 500 shillings.
The company has partnered with an award-winning Kenyan hip-hop artiste, Jua Cali, as well as media personality Michael Makori to award the shopping vouchers to the lucky shoppers, redeemable for only EABL products.
According to the KBL Sales Director Andrew Kilonzo, the idea behind the campaign is inspired by Kenyans’ dream to own a home adding that the company will continue to award loyal consumers across the country.
“Besides innovating at scale to respond to changing tastes and preferences, we are going further to thank our consumers and we certainly believe giving a house is a profound way to appreciate any loyal consumer. We also believe that Kilimani is a fantastic location to own a home and we can’t wait to hand the keys to the grand winner come August,” said Mr. Kilonzo
The campaign follows the success of the “Red Dot Promotion” that saw Franklin Korir, a businessperson from Kericho win a brand-new BMW X1 car valued at 4.3 million shillings with 1-year comprehensive insurance cover.
Consumers with inquiries will have access to a 24-hour helpline number 0706522222, Winners will also be notified using the same phone number.