The Co-operative Bank of Kenya (Co-op Bank) has been named as the top Digital Brand of the Year during the 1st edition of the Brand/Agency Awards that was held in Nairobi on Friday.
The Brand/Agency Awards aimed at recognizing excellence by Brands, Agencies, Techies and Individual doing remarkable work in the digital space. The hosts for the Awards was Social Media Week (SMW) Nairobi.
Co-op Bank has proved to be among the top brands in Kenya taking advantage of social media as a communication tool used to interact with their customers and the general public in general.
With a creative team behind the keyboards, Co-op bank has managed to build up a relationship with their social media audiences thus the reason behind them emerging top.
The work that was used in selecting the participants ranged from digital content creation to digital campaign management, to digital publishing, to App development and use of new media in digital campaigns.