Over 250 people showed up at Safaricom’s second edition of the local talent search, which took place on Tuesday in search of raw talent from the Mount Kenya and North Eastern Regions at Three Steers Hotel-Meru.
Preceding the Twaweza Live concert, the local talent audition had four judges; Eric Musyoka a veteran music producer and founder of decimal records, Mordecai, a lead singer and songwriter for H_Art the band, DJ Deff, one of the acclaimed Deejays on Safaricom Twaweza Live and Bensoul, singer, songwriter, and performance coach for Safaricom Twaweza Live, will evaluate the contestants.
The selected musician will have his or her own song recorded by Musyoka in collaboration with Wahu. The hypemaster will be mentored by famed hypeman MC Alemba whilst Deejay Joe Mfalme will mentor the winner deejay.
The winners will also perform during the Safaricom Twaweza Live in Meru.
“As part of our Twaweza initiatives, Safaricom will also be awarding the top Blazers (18-26 year-olds) for the Rising Star award. Together, we would like to contribute towards the success of our future generation,” said George Mbyuki- Head of Mt. Kenya and North Eastern Region, Safaricom.
The BLAZE rising star award will go to the first runners-up out of each category, these contestants will be awarded 30,000 shillings’ cash from BLAZE, a Blaze flame device and 10,000 shillings’ worth of airtime.
In addition to transforming the community, Safaricom is coming to build the local entertainment industry.