On Thursday evening, DARLING, the largest hair company in East Africa rebranded and launched a number of exciting weaves at a fully packed red and black event at Upper hill’s Radisson Blu.
The event Emceed by Amina and Maqbul who are both media personalities and graced by June Gachui had the crowd excited as guests were welcomed by symphonies at the photo booth before proceeding to watch the runway. The event went on to trend under the hashtag #findyourbeautiful.
Famous for their Abuja and Kinky braids, DARLING’s management went all out to launch the company’s new products which will see the African woman spoilt of choice in her fortnight change of hairstyle. More colours for the uncaged woman filled the runway amid cheers and clapping from the audience.
We love hair, really love hair, long hair, short hair and even no hair, we just love hair! This was DARLING’s catchy motto.
Darling has been in the industry for over 30 years and its huge market share is undoubted as it supplies most stylist in and outside East Africa. Having been in the industry for over three decades has enlightened them to under the market demand which has prompted their most recent rebrand and introduction of new hair designs, curls and colours.
They now have more than just regular braids; they now have weaves, crocheted braids, a wider variety of wigs amongst so many other hair products across the country in their outlets.
Encouraging the African woman to explore and be confident in finding their beautiful, the event ended in dance and cheers. Be sure to spot a lot of difference as ladies explore their beautiful with DARLING’s new range of hair designs.