A survey conducted in 2017 revealed that 88 percent of companies who gave their employees a gift, gave a supermarket voucher as year-end rewards.
However, research indicates that 16 percent of these vouchers are never redeemed at all, meaning that one in six vouchers given is never used. That’s like throwing away one-sixth of the vouchers that are bought.
Up to 64 percent of these vouchers are never redeemed completely because of the difference in cost of gift and voucher value.
This means that billions of shillings of unredeemed gift vouchers go to waste in a loss that can never be recovered.
In an effort to help both the companies avoid losses and benefits employees at the same time, Apptivate Africa is looking to unlock Billions of Shillings in irredeemable gift vouchers that companies set aside to reward and keep employees every year.
The firm has introduced of its multi-store digital voucher to help companies offer a variety of incentives over the Christmas festivities.
“As the festive season beckons, most companies are unaware that there are options that will be more appreciated than the traditional supermarket vouchers that offer employees limited freedom for merrymaking,” said Apptivate Africa Chief Executive Officer, Neil Ribeiro. “Employees prefer gifts that they will use and value when they need them. Giving them access to such freedom will go a long way in motivating them to stay in the coming year,” he added.
Through the M-Tuza scheme, companies give employees and clients unlimited choice on what to redeem and places to buy the gifts from more than 300 locations.
This includes restaurants, clothes and shoe shops, gyms and spas, hair salons and barbers and wine shops.
“You can also use your M-Tuza digital gift Voucher to buy home decor, kitchenware, holidays and pay for spa, salon visits and many more,” said Ribeiro.
Currently, our e-voucher can be redeemed in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, and Naivasha.
M-Tuza allows one to spend from as little as 100 to 100,000 shillings over a flexible period of time giving users the ability to move across multiple gift shops.
A 2015, End of year Employee Rewards Survey by Corporate Staffing indicates that although different employers have varying budgetary allocations for the end of year reward and recognition programs, it is essential that employers exercise some holiday cheer around their work through the creative and thoughtful end of year benefits and rewards to celebrate a hardworking workforce.