Amazon has maintained its title as the world’s most valuable brand in the Brand Finance Global Report that featured a total of 500 companies around the world.
Amazon grew nearly 25 percent to an impressive US$187.9 billion, over US$30 billion more than Apple which came in second.
in 2018, Amazon recorded its most successful Prime Day to date, with consumers purchasing more than 100 million products.
According to Global 500 2019 report, apart from disrupting traditional industries, the tech sector has carved out a clear space of its own, demanding 6 positions in the top 10 most valuable brands. In addition to Amazon in 1st, Apple (2nd, US$153.6 billion) and Google (3rd, US$142.8 billion) round out the top three positions.
Brand Finance Global notes that as Apple struggles to grow in key emerging markets and shows little motivation to diversify its portfolio, it could be the opportune moment for Google to shift to 2nd place in 2020.
Although punching among the brand heavyweights, Apple has recorded mixed performance in the Brand Finance Global 500 over the past few years, losing to Google in 2017 and subsequently to Amazon.
One brand making an interesting comeback is Microsoft, up from 6th to 4th in the Brand Finance Global 500. With a 47 percent increase in brand value to US$119.6 billion, it is the fastest-growing brand among the top 10 most valuable. The company’s transformation to a cloud-centric business model has proven successful in the last year, with revenue increasing 17 percent in 2018.
Here is the list of World’s top 10 most valuable brands:
- Amazon
- Apple
- Microsoft
- Samsung
- AT&T
- ICBC
- Verizon
- China Construction Bank
Key to note is that no African company featured among the top 500 most valuable companies in the world.