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Entrepreneurship: Understanding Risk Tolerance Before Investing

Before buying a new phone, we give a lot of considerations on the different features of the phone based on performance and utility vis’- a – vis the price.

However, very often, we jump into investment products simply by looking at the rate of return offered. There are a host of factors that investors often fail to assess; one of the most important among them all being a risk.

Almost all investment products are exposed to various risk, only the degree differs. Under the present market conditions, one thing has become certain, everything comes with a price, including returns on your investments.

In order to make high gains, you have to be able to digest high volatility. In other words, a high return generated on your investment is a premium you earn for bearing high risk. This is known as risk-return trade-off.

Before you blindly hawk into financial products, it is important to understand your risk appetite and tolerance level.

Most investors make a mistake of using these two terms (risk appetite and risk tolerance) interchangeably. These are two separate concepts that must be analyzed individually before one plunges to make investment decisions.

It is important to understand that while the term risk appetite refers to your willingness to take the risk, risk tolerance implies your ability to do so. You might love sky diving, bungee jumping and so on but you must also be physically fit to participate in such activities.

On similar lines, as an individual you may be a risk-taker, and probably would not hesitate to put your money in risky avenues, but your circumstances hinder you from spreading your investments in risky ventures.

Your risk appetite is backed by a rationale considering risk determinants such as the following:

The following factors will help you to measure your risk tolerance level:

To learn more about high-returning investments, check out our other blogs.

This article was written by Rose Ellah Ngari, Chief Executive Officer at Vasili Africa.

Get in touch with Rose for free investment advice via info@vasiliafrica.com

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