By Damaris Mabeya
In what seems like an attempt to give in on giving users an edit button, Twitter has rolled out a feature that gives users an opportunity to rethink their replies before and after posting.
In a post to users, Twitter now makes it possible for the use of insults, strong language, and harmful remarks to be counter-checked before posting.
When things get heated, you may say things you don’t mean. To let you rethink a reply, we’re running a limited experiment on iOS with a prompt that gives you the option to revise your reply before it’s published if it uses language that could be harmful.
— Twitter Support (@TwitterSupport) May 5, 2020
Bravin Yuri, a Kenyan Mental Health Champion shed light on how trolling has a deeper effect on victims than previously imagined. In 2020, he was a victim of online bully and has set up a strong network of Pro-Bono mental health specialists offering free therapy sessions for members of the public who feel the need.
People think social media Trolling is all Jokes untill one of your closest friends or family members attempts or commits suicide because of it. Sometimes not pressing the ‘Tweet’ or ‘send’ buttons is the strongest things and the best decision you will ever make in life. 🤗
— BRAVIN YURI (@BravinYuri) May 7, 2020
Twitter has grown and established itself not only as a tech giant but also as a credible means of communication in the21st Century. All manner of information through the topics variation make this possible with a scroll. There’s a multitude of information available for everyone. This is something content creators have banked on to make their timeline suitable for engagement and interaction.
Since Twitter’s inception, users have grown tremendously with about 50% of the online community subscribing to different topics on their online chart. Behind most accounts, identity is established. This allows users to know what’s being offered for consumption. As opposed to what most people would imagine. Monetization in Twitter is a reality that has made it possible for SMEs to tap into. The gains of visibility can not be underestimated by this fast and reliable platform for consumers. With E-Business, this has been quickly adopted by not only MNCs but also retailers and SMEs.
Digital Marketing being an avenue previously reserved for PR has given rise to Digital strategists who are preferred by companies due to their deliverables. Mostly with organic content that’s curated for the specific target audience.