Are you wondering why your tweets are not getting good impressions? Do you want to know how to reach up to 5 million impressions and over 10 thousand retweets in as short as three weeks?
Blake Emal, Chief Marketing Officer at Copy.ai, outlines how to get great at Twitter marketing through a few hacking tips. Simple and easy tips that will catapult your marketing efforts to success.
His 15-step process is as follows:
1. Find a Great Idea
There are a couple of ways to find a great idea. But the easiest includes:
- Looking at old tweets
- Asking your audience ∙
- Conjugating content; and a few others outlined by this Twitter thread.
A great idea encourages conversation and answers a specific question. It comes with a clear format and it delves deep into the topic to give the audience the right answer.
2. Pass the Specific Question Test
This one’s simple. Every thread needs to answer only one specific question. Each tweet in the thread needs to contribute clearly and directly to that goal. If your idea passes this filter, move on to Step 3.
3. Create an Outline
Most content fails because it isn’t well organized. The order of your thoughts matters. Here is the roadmap to organize your ideas: ∙
- Write down the question to answer ∙
- Make bullet points for each core point ∙
- Pick an easy format to follow
4. Layout Your Thread Format
There are some great threading formats you can use. They include:
- NCE (Name, Context, Example) ∙
- Step by Step walkthroughs ∙
- Story mode
These threads are as shown below:
5. Research and Find Examples
You have your topic, supporting points, and format. Now, do research and find examples to back up your arguments. The tools you can use are:
- Twitter Advanced Search (for tweets) ∙
- Reddit (for audience inputs and memes); among other online resources∙
6. Batch Section Creation
The key to it all is to make longer threads by batching sections together. Split each part of the format into a batch of content creation. For example, if you are doing a thread about the best Twitter accounts to follow:
- Compile a list of all accounts you’ll feature ∙
- Compile their URLs or handles ∙
- Write all descriptions of what they tweet ∙
- Search and add examples for each account
7. Make Use of Images.
Visuals help elaborate on your points. Don’t just add images out of obligation. Add them when they give further context. Use:
- Canva and or Crello – for basic creations
- Figma – for drop shadows and mockups
- Brandbird – for consistent Twitter images
8. Write a Great First Tweet.
According to Blake Emal, your thread will flop if the hook sucks. It’s not fair, but it’s true. What makes a good first tweet? ∙ Well, it is one that:
- Draws attention
- Stirs up emotion
- Includes numbers
- Has a short and punchy format
- Sells benefits, not features
9. Write a Final CTA Tweet
A few great tips on this one include thanking your community, asking them to retweet, and follow you. ∙ Also, include a giveaway for more retweets if possible
10. Put All Content into a Scheduler
There different types of schedulers one can use. One of them is Typefully. Twitter and Tweetdeck also allow you to schedule some tweets. But before reaching this stage, ensure that you have everything completely laid down. Triple check for typos and QA your format.
11. Schedule the Thread for the Evenings
Evenings work great for threads because they need time to capture momentum. When you post something in the evening, it will pick up during the night as you sleep. However, it is also worth noting that there is no one time that works. Try mornings and weekends too!
12. Share the Thread with 3-5 Relevant People in DMs.
After the post goes live, the work doesn’t stop there. ∙ Hand-pick 3 to 5 accounts and ask them for their thoughts on the thread. But, DO NOT pressure them to RT. You can your friends retweet.
13. Respond to All Comments
Momentum is key to threads. Get some love from the algorithm by engaging with comments ASAP. Every time you get a new comment, reply! Only getting a few likes? DM the likers and thank them! Build goodwill.
14. Retweet Yourself After 3 Hours
Not everyone is online at the same time. Here’s a quick retweet strategy: ∙
- 3 hours into posting, retweet the first tweet ∙
- Undo retweet in the morning ∙
- Retweet again
15. Post Mortem
24 hours after posting, dissect the thread. Determine the following:
- What went better than expected? ∙
- What didn’t go so well? ∙
- How effective was the hook? ∙
- What middle tweets got the most likes? ∙
- How many DMs did I get about this? ∙
- Did this result in new followers?
That’s the whole process, folks! We hope these tips will help you build a strong online base and better your digital marketing strategies.
Read More: Twitter Is Exploring Adding A Dislike Button