Imagine doing all your banking activities using your WhatsApp? WhatsApp is one of the most used social media tools in sending messages, images, videos, and even making calls. Now imagine not having to leave your favorite app to transact.
We are talking about Absa Bank Kenya that now has a WhatsApp banking feature for its customers. The move, one of its kind, is a demonstration of the bank’s commitment to continue investing in digitally-led innovative solutions that have the potential to significantly transform the customer experience.
The bank has committed to invest at least 1.6 billion shillings this year towards digitalization, automation, and innovation. WhatsApp banking is one of their latest innovation that is set to shift the banking sector in the country while increasing financial inclusion.
Read More: Absa Bank Kenya Introduces WhatsApp Banking to Improve Customer Experience
This WhatsApp banking feature by Absa is known as Abby. Call it Abby by Absa. In a real sense, you will be chatting with Abby, asking her questions on the products and services, directions on how you want her to help you, and ordering her to transact the way you want.
Abby by Absa can help you to do the following: Account Balance Enquiry, Transfer to Mobile Money (M-Pesa, Airtel Money), Beneficiary Payment, Customer Feedback (Thumbs up or down based on query resolution/experience), Inter-Account Transfer, Transaction Search & History, Branch & ATM location, SWIFT code request among others.
Read More: Absa Bank Launches WhatsApp Banking to Better Customer Interaction
Using Abby by Absa gives you some of the amazing benefits such as:
- Conversational Banking – Works across multiple channels including WhatsApp and our country web portals helping customers with their day-to-day banking needs and questions.
- Artificially Intelligent (AI-powered). This means she becomes increasingly intelligent. The more customers engage with it the more intuitive she becomes. She can predict customer needs and offer solutions and recommendations powered by the banks’ core delivery and operational systems.
- Transaction Capabilities – Abby offers customers the ability to make transaction inquiries, transfers and allow full payments via WhatsApp.
- Highly secure banking platform. Users of Abby will have to login in order for Abby to know whom she serves.
Are you an Absa Bank Kenya customer? Abby is waiting for you.