Safaricom (NSE: SCOM) has announced a revamp of its data plans with customers set to enjoy up to 100% more data on their favorite daily, weekly, monthly and select all-in-one plans.
This will see both postpay and prepay customers browse more at no extra cost.
The move to offer customers increased value recognizes the prevailing economic landscape that has seen the cost of living goes up.
Some of the headline changes include the 20 shillings daily plan, which has been increased to 100MB, up from 50MB; the 99 shillings weekly plan with 500MB, up from 350MB; and the 1000 shillings monthly plan offers 7GB, up from 5GB.
“Kenya’s economy has shown considerable resilience to the enormous shocks it has been subjected to over the last two years. At Safaricom, we recognize the additional economic strain our customers have had to bear and remain committed to delivering solutions that provide a cushion while enabling them to enjoy the internet’s transformative power,” said Peter Ndegwa, CEO – of Safaricom PLC.
Safaricom has continued to support Kenyans across various areas, including doubling fiber speeds when remote learning and working became the norm; partnering with various learning institutions to provide concessional data rates; zero-rating M-PESA transactions, and increasing numbers M-PESA wallet limits; and enabling MSMEs through Pochi la Biashara.
The new data plans follow the success of the Mwelekeo Ni Internet campaign, which was introduced in November last year to showcase the internet’s transformative power, provide data offers, and enable customers to acquire affordable 4G smartphones via the Lipa Mdogo Mdogo device financing plan.