Ipsos in Kenya and BSD Group have released the 3rd edition of The Top 100 Most Loved Brands by Women in Kenya.
The Study establishes the authority of women consumers as an emerging, significant, and profitable consumer market. This study is the first of its kind to be done in the country and in the continent.
In 2021, Ipsos in Kenya undertook the first countrywide research among women aged 18 – 65 to identify the Top 100 Kenyan Brands Most Loved by Women.
Insights drawn from the study elaborate on how the Kenyan woman drives consumer purchase decisions within her household as the primary shopper.
The study also details key reasons why the Top 100 brands made it to the 3rd edition based on data collected and how women’s markets contribute to the financial and reputational performance of brands and organizations.
Here is the list:
- Safaricom
- M-Pesa
- Airtel
- Equity Bank
- Naivas Supermarket
- Samsung
- Nice and Lovely (Body Lotion)
- Softcare Sanitary
- GOtv
- NHIF
- Co-operative Bank
- KCB Bank
- Amara
- Ramtoms
- Fanta
- Menengai Bar Soap
- Coca-Cola
- Always
- Arimis
- Toyota
- Family Bank
- Netflix
- Ariel
- Aga Khan Hospital
- Brookside
- Nice and Lovely (Hair Product)
- DStv
- Delamare
- Toss
- M-Shwari
- Startimes
- Ketepa
- Sun King
- Quickmart
- Ajab
- Pembe
- Mount Kenya]
- Koko
- TipTop
- BroadWays
- Nice and Lovely (Cosmetics)
- Raha Premium
- One Acre Fund
- LG
- Daima
- Korie Rice
- Sawa
- Khetias
- Nivea (Lotion)
- Minute Maid
- Dola
- Dumu Zaz
- Russia Hospital
- Mercedes
- MEPHI Hospital
- Kilifi District Hospital
- Ndovu
- Zoe (lotion)
- KCC
- Asis International
- Von
- K-Gas
- Geisha
- Mewa Hospital
- Sony
- Emusanda Health Center
- Jogoo
- Dettol
- Kabras
- Gracies Yogurt
- KCB M-pesa
- Telkom
- Supa Bread
- Venus
- Blue Band
- Lido Body (Bathing Soap)
- Kiirua Hospital
- Kibos Sugar
- Men Gas
- Avena
- Latto
- Jamaa
- Lido (Bar Soap)
- Nivea (Fragrance)
- Consolata Hospital
- Moi Teaching And Referral Hospital
- Pampers
- Matunda Hospital
- Paul’s Bakery
- Menengai (Bathing Soap)
- Mea (Agriculture Equipment)
- D-Light
- Mary Hair Salon
- St. Thomas Maternity Hospital
- My Girl
- Pumwani Hospital
- Post Bank
- Unaitas
- Dawaat
- Makunga Hospital
“This is a huge opportunity for most brands that actively seek to engage women as an opportunity for growth since women play a critical role in our economy. They truly control multiple market segments – through their influence and purchasing power. 97% of adult women play a key role in the purchase of products or services used in their households and on average, 78% of their income goes to household purchases,” says Githaiga.
Related Content: List Of Women Featured In Mastercard Legacy Book