Kenya’s leading lender, NCBA Bank is set to fly at least 100 business banking customers to Turkey through their Business Banking unit (SME).
The trip is part of the brand’s loyalty and brand-building initiative that seeks to give customers exposure to global markets that could potentially grow their businesses by sourcing for new markets as well as materials.
The move by NCBA comes at a time Kenyan SMEs are striving to break even after the prolonged Covid-19 pandemic that swept thousands of them, as well as the high cost of doing business within the country, with many looking for one to hold their hand.
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The choice of Turkey is strategic given that the country is the industrial hub of Europe which subscribes to European standards of quality and compliance and hence many of the large European companies have established themselves in Turkey.
At the same time, the cost of goods produced in Turkey is lower yet the quality is superior. Being the 19th largest Economy in the world, the country has a diversity of industries that match the interests of Kenyan entrepreneurs.
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NCBA is targeting customers dealing in fast-moving consumer goods, manufacturing and value addition, construction and building materials, agriculture and food security, telecommunications, electronics and electrical supplies, furniture and interior décor, and textile and clothing.
Customers will get an opportunity to network with fellow Kenyan businesses and form long-term business partnerships as has been witnessed in the previous trips. They will also learn the best practice and skills from peers and international businesses.
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They will also be able to create market linkages through interactions with trade associations, chambers of commerce, and other business connections that will benefit the enterprises across their supply chains, as well as leveraging on both the import and export opportunities.
“At NCBA we have a dedicated SME relationship manager for each customer. We have the Best Asset Financing Turnaround times, and this is reflected in our leadership in Market Share in Asset Finance. Our online platform is one of the most robust in the market and in terms of helping facilitate business, we have Kenya’s first online Bid bond solution enabling our customers to secure their bid bonds securely and conveniently 24/7 trade we have an online Beddee,” said the lender in a statement.
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