Reckitt Benckiser Brings Fight Against Malaria to the Internet in #WipeOutMalaria Campaign

By Soko Directory Team / April 29, 2015



Malaria

Reckitt Benckiser earlier this week launched the #WipeOutMalaria social media campaign to increase awareness in the need to fight malaria. The online campaign engages everyone to join the fight but focuses more on expectant women and children under the age of 5.

The campaign will continue for two more weeks, women will take pictures of their baby bumps and use the hash tag #WipeOutMalaria, the picture with the most retweets will walk away with a gift hamper from Mortein doom before the end of the campaign. The key message of this campaign is to position Mortein Doom as the trusted mosquito control product; useful in the prevention of malaria.

Sachin Varmasaid, Reckitt Benckiser’s country manager who spoke during the campaign launch breakfast meeting held at the Intercontinental hotel said that, Mortein Doom aims to make every home a pest-free haven by continuously providing innovative products that will ensure peace of mind in every home. He went on to explain that Reckitt Benckiser in collaboration with the Ministry of Health are also keen to undertake education programs that create awareness on the causes of Malaria, and most importantly its prevention.

In support of the goal to achieve a malaria free country, the two organisations have invested in the development of a variety of Mortein Doom products including the insecticide spray, and liquid electrical mosquito repellant, all of which are easily accessible from shops and leading retailers countrywide. Mortein Doom range of products are designed to provide 100% protection from mosquitos, including the malaria causing mosquitoes, which means that spraying of households using Mortein Doom, can serve to effectively reduce the chances of contracting malaria.

The campaign also offers helpful tips on how to prevent this disease:

  • Sleep under an insecticide treated mosquito net.
  • Spray under furniture, cupboards and behind curtains.
  • Ensure you use an insecticide approved by the Poisons Control and Pharmacy Board such as Mortein Doom.
  • Try to reduce and eliminate breeding around your environment, drain any stagnant water including where it accumulates like tins, blocked gutter and old tires and remember to cut any overgrown grass and bushes.

Malaria can be easily treated in only 3 days in addition to this simple instructions:

  • Never take anti-malarial drugs unless prescribed after testing positive, especially with conditions such as pregnancy.
  • Everyone is at risk of getting Malaria, expectant mothers and children below 5 years of age are at a higher risk due to their low immunity.
  • If you experience symptoms like fever, diarrhea, vomiting, headache, chills and flu you should go get tested.
  • Always follow and finish prescribed medication.

The campaign insists in draining stagnant water and cutting over grown grass to prevent mosquito breeding.

“Together, we have achieved a lot but we still need to do more. RB will continue identifying more partnership opportunities with health sector players, investing in community education programs, as well as introducing innovative products to the market e.g. Mortein LED.” reiterated Sachin Varmasaid, Reckitt Benckiser’s country manager.

The World Health Organization (WHO) statistics released in December 2014, estimate that there were about 198 million cases of malaria in 2013 and an estimated 584, 000 deaths. Further, WHO indicates that most malaria cases and deaths occur in Sub-Saharan Africa, where a child dies every minute from Malaria.

Despite these gloomy statistics, great progress has been made through the years, with regard to fighting this life-threatening disease. According to the WHO, malaria mortality rates among children in Africa have been reduced by an estimated 58% since the year 2000.

This means that through continuous efforts, the disease can controlled hence achieving the goal to reduce incidences of malaria in countries by 75%, in line with World Health Assembly targets for 2015.



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2019
  • January 2019 (256)
  • February 2019 (216)
  • March 2019 (188)
  • 2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (250)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (286)
  • December 2018 (187)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950