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GM thanks customers for 500 million vehicles milestone

BY · May 12, 2015 08:05 am

Last week, GM began celebrating 500 million GM-branded vehicles built globally over the past 106 years – the most of any automaker by far.

The global celebrations are taking place in five GM regions around the world: GM North America, GM Europe, GM South America, GM China and GM International.

At each of these regions, the company emphasized the important role customers have played in its accomplishment, and expressed its appreciation by giving new GM-branded vehicles to select loyal customers. In addition, the company presented special videos about customers who have achieved their own milestones with GM-branded vehicles, including one about a Chevrolet Captiva club member from Bangkok who used a fleet of Captivas to propose to his girlfriend.

“This celebration isn’t about GM’s manufacturing prowess. It is really about our customers and the positive experiences they’ve had with Chevrolet and other GM-branded vehicles around the world,” said Stefan Jacoby, GM Executive Vice President and President of GM International, at the Bangkok event.

Jacoby added: “While we are proud to have built 500 million vehicles, we know we will only earn the right to build 500 million more by putting our customers at the center of everything we do.”

At the U.S. event, GM CEO Mary Barra spoke of how the company’s vehicles have played vital roles in the lives of its customers – from daily commutes to family vacations, and in milestones such as weddings and graduations – and how GM looks to build on the achievement.

“During 2015, we expect to sell more than 1,000 new vehicles per hour, 24 hours per day,” said Barra. “This adds up to nearly 10 million vehicles, the most in our history. I look at this extraordinary volume as 10 million opportunities to prove what kind of company we are and to say thank you.”

Of the 500 million vehicles, General Motors East Africa (GMEA) has assembled and sold over 70,000 units since the company started its Kenyan operations in 1975. The company remains the leading player in East Africa’s auto industry, assembling high quality Isuzu vehicles and marketing the global Chevrolet brands in the region.

Commenting on the ongoing celebrations, MD Rita Kavashe expressed optimism at GMEA’s growth prospects. “We are proud to be associated with this historic achievement, thanks to our loyal customers. We remain focused on meeting their growing needs by delivering exceptional vehicles backed by reliable aftersales services. Customer satisfaction across our outlets remains integral to our business strategy.”

GMEA is currently riding a wave of market dominance in Kenya’s motor industry, having led in the new vehicle segment for three years in a row since 2012, and achieving a market share of 28.7% in 2014.

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