Good PR is Essential to the Success of any Organization

Public relations promote communication between the company and consumer. Good public relations build relationships with your customers. Public relations are a component of your marketing strategy; a company will be more profitable through proper communication and relationships with customers. Both large corporations and even small businesses benefit from good public relations.

To have good public relations does not necessarily require you to hire an expensive PR firm.

A PR strategy will help you organize your PR activities and make strategic decisions around the best way to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness.

The Public and Private Sector organizations in Kenya have embraced the use of PR as a strategic tool in reaching out to their audiences. In respect to academic institutions, a host of universities and mid – level colleges offer tailored PR courses that seek to develop well rounded practitioners whose theoretical knowledge is applicable to the current trends and best practice principles.

ISA Africa, the premiere finishing school in East Africa, will offer training on mastering the skill of PR strategy; a client or agency intensive workshop.

The event will focus on real briefs and benchmark against local and global award winning campaigns.

With the PR profession continuously growing, we shall keep you abreast with the latest development, best practice tips and industry related matters.