Learn How to Maximize Your Brand Communication Return On Investments

ISA Africa, the premier professional school in East Africa, will hold training on how to maximize your brand communication return on investments from 17th -19^th of August at the Strathmore School of Business.

With the fast emergence of digital media and the proliferation of traditional media, business and brand owners need the right information and tools to guide them in making brand communications investment decisions. Critical knowledge and information on the roles that different media play and how they are balanced over a given time to give the best results is key.

The fact is, returns must be seen in any form of brand communications. The objective of this course is to familiarize participants with new trends in the media landscape and the implications to brand communication planning and measurement.

Participants will also learn the role of traditional and new media, particularly digital media, and how they connect to ensure delivery of investment objectives.  Whether one is handling a big or small marketing budget, this course will give one the tools and the approach that should be applied.

This course offered by ISA Africa will help business and brand owners understand the tools that guide them in delivering marketing communication plans that make use of current media landscapes. This course on how to maximize your brand communication return on investments will also guide in measuring and evaluating the effectiveness of marketing communications spending and measure return on investment.

Brand and Marketing Managers, Media Managers and Directors, Advertising Agency Executives and anyone else responsible for Brand Communications will benefit from being part of the training.