Mahindra Opens Regional Office in Nairobi

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today announced the launch of the Automatic variant of the New Age XUV500 in Kenya as it opens its regional office in Nairobi. The office is the only in East and Central Africa.  The Automatic Option will be available on 2 variants of the New Age XUV500 – W8 FWD and W10AWD. The Automatic starts at an attractive price of KSh 3.45M (ex-showroom Nairobi *) for the W8 FWD variant and will be available across Mahindra Dealerships June 4, 2016onwards.

The New Age XUV500 is the only SUV in its class to offer a 2nd generation 6-speed automatic transmission with AWD as an option. The all new Automatic Transmission has been sourced for the first time from the leading global supplier, AISIN, Japan. The New Age XUV500. Automatic takes the driving experience to the next level with easy cruising on city roads as well as on challenging terrains.

Speaking at the launch of the XUV500’s all new Automatic variant Dr. Pawan Goenka Executive Director, M&M Ltd. said, “With its winning combination of aspirational styling, advanced technology, safety features, comfort and convenience, the XUV500 has created aniche for itself since its launch and has been a game changer in the premium SUV segment. In fact it has become one of the fastest selling SUVs to reach the 150,000 vehicles sales milestone in just 4 years. At Mahindra, it has been our constant endeavour to offer advanced and accessible technologies to our customers. The XUV500 already has many technology firsts to its credit and now we have further pushed the boundaries with the introduction of the AISIN Automatic Transmission in the XUV500. I am sure that the XUV500 Automatic will be an instant hit with our customers in Kenya.”

Mr. Adil Popat, CEO Simba Corporation said “The XUV 500 Automatic with its numerous features and competitive pricing, is a great package. We are confident that it will be well accepted in Kenya and will be a game changer for Mahindra’s automotive operations in thecountry. Mr. Popat further added, “Over the past several years Simba Corporation has made significant investment in strengthening its sales network, after sales service and spare parts distribution. It has, over a period of time, maintained a sharp focus on manpower training and building infrastructure. Our customers would therefore be assured of an enhanced experience everytime they make a choice to buy any product of Mahindra”.

Key Features OF THE NEW AGE XUV500 AUTOMATIC

• Fully Automatic Gearbox – The XUV500 Automatic features a completely new 2^nd generation transmission with torque convertor and a planetary gear-train that enables smooth and precise gear shifts. The intuitive gear changes combine responsiveness of a manual transmission with the hassle-free operation of an automatic, thereby providing the experience of both relaxed cruise or spirited drive, as desired. The all new Automatic transmission allows dynamic gear shifts that are smooth and barely perceptible.

• Optimized gear ratios (with 2 overdrive gears) with 6 speed automatic transmission for better fuel efficiency – With 6 gears the XUV500 has a higher number of gear ratios than a conventional 5 speed automatic which enables the driveline to deliver the best fuel efficiency. The gear ratios in the 6 speed transmission are optimized to ensure that the engine uses the minimum amount of fuel.

• Automatic transmission with AWD – For the Adventure seekers the all new Automatic transmission also comes with an option of All Wheel Drive (AWD). The AWD ensures that the vehicle torque is suitably distributed between the wheels to provide the best traction on rugged or slippery roads, by sensing the difference in RPM between the front and rear wheels.

• Intelligent adaptation to terrains and altitudes – The intelligent all new transmission is capable of adapting to mid and high altitudes to enable best drivability in these conditions. The two uphill climbing modes allow the vehicle to take on slopes and ghats effortlessly. .

• Easy cruising in City – The automatic gearbox is capable of providing brisk acceleration and smooth delivery of torque across all 6 gears so as to enable a relaxed and stress free drive even in the stop and go city traffic. It comes with a “creep function” to aid in slow moving traffic.

• Minimum Service – In the XUV500 AT the Automatic Transmission Fluid is filled for life, ensuring service cost is kept to a minimum