Safaricom has committed KES 3 Million towards the sponsorship of the Olympic Trials taking place on 30th June and 1st July at Kipchoge Keino Stadium in Eldoret.
Safaricom, which is the title sponsor of the event, will also provide connectivity for the media centre as well as take up the cost of kitting the athletes and officials and providing security and technical assistance.
The Olympic Trials are a new addition to the 2016 edition of the Safaricom Athletics Series, and will see Athletics Kenya (AK) and the National Olympics Committee of Kenya (NOCK) select the team that will represent Kenya at the Olympics in Rio de Janeiro, Brazil, between 5th – 21st August.
Over 300 athletes are expected to take part in the two-day event, during which some of Kenya’s most prominent athletes will show up to defend their spots in the national team.
“It is an honour to for us to be a part of this hugely significant event. Having been the key sponsor of various events under the banner of the Safaricom Athletics Series over the past three years, we’ve seen the potential of our athletes to break records again and again, and we look forward to seeing who will represent us at the Summer Olympics when the team is named on Friday 1st July,” said Sylvia Mulinge, Director of Consumer Business – Safaricom.
Safaricom continues to make significant contributions towards the growth of athletics through sponsorship of athletics events from grass roots to national level. Just recently, 60 athletes selected from the Safaricom Athletics Series National Trials that took place in Nairobi in May represented Kenya at the Confederation of African Athletics 20th Africa Athletics Championships in Durban, South Africa.
The team emerged 2nd overall after host nation South Africa and ahead of Nigeria, with a total haul of eight gold, eight silver and eight bronze medals.