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WhatsApp to Give Users’ Private Information to Facebook for Targeted Ads

BY David Indeje · August 26, 2016 06:08 am

WhatsApp, a mobile messaging service will start to share private information of its users as it plans to venture into business ads.

Making the announcement on its site, “Today, we’re updating WhatsApp’s terms and privacy policy for the first time in four years, as part of our plans to test ways for people to communicate with businesses in the months ahead.”

“People use our app every day to keep in touch with the friends and loved ones who matter to them, and this isn’t changing. But as we announced earlier this year, we want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam,” the statement says.

Although it stated that they do not allow third-party banner ads on WhatsApp, questions on its updated Terms of Service and Privacy Policy states that:

“We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you. We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.”

Read more here.

 

David Indeje is a writer and editor, with interests on how technology is changing journalism, government, Health, and Gender Development stories are his passion. Follow on Twitter @David_IndejeDavid can be reached on: (020) 528 0222 / Email: info@sokodirectory.com

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