Bidco Africa has commissioned a new 2 billion shilling washing powder plant at its manufacturing base in Thika in a move to meet the growing demand for powdered detergent across the region. The new factory is set to produce 3,000 tonnes of detergent per month.
“We are excited to launch Msafi Washing Powder- a quality and affordable product that is available across the country. We are coming to the market in a big way with new products, strong distribution, and fresh campaigns,” said Bidco Africa Chief Executive Officer – Thiagarajan Ramamurthy.
The investment is part of Bidco’s 200 billion shillings expansion plan that will see the company launch various other new products as it seeks to grow its revenue to the billion dollar mark.
“We had brands in the market before but we had no control over the production process but this investment gives us total control and the ability to serve the market with no restrictions,” said Chris Diaz, Bidco’s Sales, and Marketing Director.
Bidco currently produces Powerboy and Gental detergent brands and the portfolio is growing. “Detergent is a crucial product in the Kenyan home and it is an area we believe we can compete and offer fantastic value to the consumer,” said Mr. Ramamurthy. “This is a state of the art facility, completely computer controlled and environmentally friendly. We have remarkable options in the kind of products we can create and this is good for the market and the consumer,” he added.