For the 9th year in a row, SuperSport and MultiChoice Kenya have announced a Sh 1 million boost for the 2017 Safaricom Sports Personality of the Year Awards (SOYA Awards) set to be held on Wednesday this week.
MultiChoice Kenya Corporate Affairs Manager Philip Wahome reassured the event organizers of MultiChoice Kenya’s commitment to promote sports in the country as well as the need to put DStv, GOtv customers at the heart of everything MultiChoice Kenya does.
“SOYA is a strategic fit for both DStv and GOtv brands because the business understands that sports entertainment is a powerful way to tell stories that open our minds, bring people together around shared passions, and connect us to new realities. We are proud to be associated with the leading sport personalities who proudly fly the Kenyan flag high across the world,” said Wahome.
The cash sponsorship totaling Sh1 million stems from KSh500,000 each from both DStv and GOtv brands respectively. Supersport will offer television production support.
“Over the years, MultiChoice has actively identified, invested in and supported the development of sports initiatives into marketable sports propositions. We have cumulatively invested up to $24.3 Million USD in local content production and licenses – and continue to give as much as possible to promote the local sports sector,” said Wahome.
SOYA 2017 edition comes on the background of Spanish La Liga’s Girona Kenyan-born striker Michael Olunga’s weekend hatrick when Girona thrashed Las Palmas 6-0.
Three years ago, Oluga was named SOYA’s most promising player demonstrating the importance of acknowledging and nurturing talent via such initiatives like SOYA.
MultiChoice via GOtv has since introduced La Liga programming to the mass market brand available on the new package that includes the best European football in action including La Liga matches live on a new sports channel, Super Select 4 and select live games of the Premier League